Communicating – it’s something that we’re all well-versed in. But, there’s a gaping chasm between inciting mindless yarning versus thought-out conversations. Ever been cornered on a night out by that mate who’s had one too many drinks and has made it their personal mission to rally you to … [Read more...] about The Ultimate Guide To Establishing a Corporate Communication Plan
No longer is it a hobby relegated to the brunch-snapping millennials – social media is now a crucial tool in the digital marketing arsenal. And here is why: social media opens an incomparable channel of connection between you and your customers. A company social profile allows your business to … [Read more...] about The Best Content For Each Social Media Platform
Have you got an incredible product, service or story on your hands, but no idea how to share it with the masses? Ah, welcome to the wonderful world of Public Relations (PR). While you may have put in the hard yards prepping your next big product launch, it can quickly unravel if you’re unable to … [Read more...] about PR Like a Pro: Pitching Your Product
SEO, SMO, CTA, SEM... IDK?! Crikey, it seems like there’s a new acronym popping up around every bend in the digital sphere. But by far the buzziest word on every digital marketer’s lips is ‘SEO’. Namely because it has the power to make or break your company’s online visibility. So, what is SEO? … [Read more...] about What is SEO?
We could start this off with a sub-par pun about a certain choc chip indulgence, but we like to credit ourselves with a little more class than that. Unfortunately, the cookie in question today is far less thrilling than its doughy counterpart. It does, however, play a pretty important role in … [Read more...] about What are Internet Cookies?
If you’re fresh on the graphic design scene, chances are you’re feeling a little in over your head. The process of graphic design is more complex than you may have initially realised – which would explain why there are entire university degrees dedicated to mastering it. That’s not to say you … [Read more...] about The Best Apps to Make Graphic Design a Breeze
Nailing the ever-evolving SEO copywriting best practice can be likened to navigating a minefield. One innocent misstep and you’ll watch your rankings plummet in an instant. It doesn’t help that Google seems to be constantly shifting the goal posts with their search algorithm. Practices that were … [Read more...] about The SEO Blacklist – What to Avoid in Your Online Copy
After the chaos of a year spent confined to our homes and cut-off from physical socialisation – what has 2020 done for the way we’re set to interact in 2021? Lockdowns, working from home and restrictions saw a shift in the way we develop and maintain our connections. While we may finally be emerging … [Read more...] about Social Media Trends to Watch in 2021