The growth in trends such as e-mail or IM communication throughout the workplace, as well as a growing preference for text-based client communication, means that everyone could benefit from brushing up on their business writing. Employees that studied finance, business, IT, science, engineering … [Read more...] about Business Writing Tips: Top 10 Ways to Improve Your Business Writing
Content marketing can be time consuming. There is ideation, content creation, optimisation, amplification, tracking and monitoring. It is a cyclical process that can, and should, be improved upon time after time. Without the proper tools in place to help you handle all the steps in the content … [Read more...] about The Ultimate List of Content Marketing Tools
At a certain point, just about every small to medium sized business will find the need to invest (either time or money) in CRM (Client or Customer Relationship Management) software. CRM software is a quick and easy way to manage, automate, and document all of your client interactions. The better … [Read more...] about CRM Software Solutions to Help Grow Your Business
It can be difficult to stay organised. Some days, I find it near impossible to keep the avalanche of emails at bay, let alone actually make a dent in any real work. So, whether it’s a writing project, a marketing campaign, or simply cataloguing client requests, project management (and general … [Read more...] about Project Management Tools to Optimise Organisations
Writing is hard. Sometimes, writing is almost impossible. It can be frustrating and nerve-racking and downright scary. A solitary pursuit, writing often equates to long hours in front of a computer screen, pounding on the keys, critiquing and criticising yourself as you go. So, why not give … [Read more...] about The Best Ever Tools for Writers
Content marketing is all about connecting with your customers, encouraging them to engage with your brand, your products, your services. It has major benefits on a number of fronts; it can increase search engine rankings, social media engagement and help to build your profile as an industry … [Read more...] about Metrics for Measuring Content Marketing
One of the most important aspects of any marketing program is monitoring and evaluation. Careful monitoring of the implementation phase and ongoing evaluation of the efficacy of your overall marketing strategy are the only way to determine benchmarks for your marketing programs. Benchmarks that can … [Read more...] about Content Marketing Monitoring and Evaluation Tools
What will happen to content marketing in 2015? While I don’t have a crystal ball on hand, there are a few basic assumptions that can be made, based on the current industry trends (and on what some of content marketing’s top experts have said recently). … [Read more...] about Content Marketing in 2015
