It’s no secret that it takes a small army of techniques to finesse the art of SEO. Google uses over 200 ranking factors in its algorithm, but it’s a little cagey when it comes to revealing them. We at Wordly have spent years in the depths of the deep web – coding, copywriting and optimising our … [Read more...] about SEO Secrets – Unique Tips to Ramp Up Your SEO
Before you dive into Search Engine Optimisation (SEO), you’ll need a basis to build that strategy on, which is where keyword research enters. Thanks to some handy apps and a bit of creativity, keyword research can actually be quite a fun process. Or maybe our inner nerd is busting out again? … [Read more...] about A Beginner’s Guide to Keyword Research: Finding Keywords
You may have heard of pay-per-click (PPC) advertising as a one way ticket to the top of Google’s search results? Or perhaps it’s yet another digital marketing acronym you’ve punted into the ‘too tricky’ basket. Either way, if you have a company – and want to increase its online lead generation – … [Read more...] about An Introduction to Pay-Per-Click (PPC) Marketing
Website design is one of those things that quickly can drive you to the point of keyboard smashing, tear-fighting frustration. There are so many boxes to tick, codes to memorise and SEO crimes to avoid. It doesn’t help that Google’s bots feel strangely akin to that intimidating mother-in-law who … [Read more...] about Common Website Design Mistakes to Avoid
Ready to launch yourself onto the vast planes of the online world with your own website? It’s an exhilarating experience getting to notch out your own little corner of the internet. Whether you’re establishing a marketplace for frog-centric collectibles or kickstarting your blogging escapades, it’s … [Read more...] about How to Choose the Right Hosting Platform for Your Website
SEO, SMO, CTA, SEM... IDK?! Crikey, it seems like there’s a new acronym popping up around every bend in the digital sphere. But by far the buzziest word on every digital marketer’s lips is ‘SEO’. Namely because it has the power to make or break your company’s online visibility. So, what is SEO? … [Read more...] about What is SEO?
We could start this off with a sub-par pun about a certain choc chip indulgence, but we like to credit ourselves with a little more class than that. Unfortunately, the cookie in question today is far less thrilling than its doughy counterpart. It does, however, play a pretty important role in … [Read more...] about What are Internet Cookies?
The world is full of copy. The world is also full of copywriters. They contribute to a $2.3 trillion dollar industry around the world. Unlike editorial or news writing, however, copywriting is all about targeting a reader and encouraging them to take action. That action can range from purchasing to … [Read more...] about What Does a Copywriter Do?
