The Team

meet the wordly crew

At Wordly, we believe in the power of clear and compelling communication. That’s why we’ve assembled a team of strong creatives with a knack for crafting impactful messaging.

In the dynamic world of industry, effective communication is paramount. Whether it’s conveying technical information, promoting innovative solutions, or engaging stakeholders, every word matters. That’s where we come in.

But we’re more than just words on a page. We’re partners in your success, working to capture the essence of your brand and deliver impactful communication that drives results. Our dynamic team brings a wealth of experience and creativity to every project. We’re all about helping businesses tell their stories and connect with their audiences in a meaningful way.

Sally Wood

Sally Wood, Founder and Chief Wordsmith

Sally Wood is a successful business owner and entrepreneur. She’s an experienced marketing strategist, copywriter, corporate comms expert and former PR darling. And she’s also a museum frequenting, theatre-mad, novelist— and a board member of the Historical Novel Society of Australasia. 

Sally has spent 20 years taking big ideas, technical concepts and complex commercial problems and turning them into clear and engaging written communications and marketing programs.

She founded Wordly in 2014, where she’s delivered successful client projects including the end-to-end management of magazines, websites and marketing collateral. Sally has also worked with industry associations / SMEs as a highly-regarded expert consultant on everything from media releases to social media content to editorial commentary for CEOs.

And she’s done all this while growing Wordly into the successful agency that it is today.

Sally’s dual background in arts and engineering/construction means she’s never short of a new perspective, a different take or a fresh idea for Wordly’s clients. And her deep and diverse experience means her unique ideas and solutions aren’t just novel, but practical and effective, too.

Before Wordly, Sally’s professional roles ranged from high-level corporate and stakeholder communications to media liaison to crisis comms to social media to strategic planning to event management to marketing to public relations and more, making her well-versed in just about every aspect of message delivery.

And somehow, in the midst of all that, Sal also managed to complete a Bachelor of Law, a Bachelor of Arts, and a Postgraduate Bachelor of Letters in Journalism and Public Relations. She even has a historical novel on the go!

As Chief Wordsmith, Sally brings a bottomless energy, enthusiasm and dedication to leading the Wordly team, taking care of its clients and delivering the best outcomes, every day.

Chloe Gabham, Marketing Communications Specialist

With over ten years of experience in content writing and marketing, Chloe  brings a wealth of skills and knowledge to the Wordly team. 
 
She has previously worked as the Editor of Best Restaurants Australia, as a food writer for the Gault Millau Guide, and as a Content Writer and Marketing Specialist in the business and finance industries.
 
Chloe has been involved with many exciting content projects. A snapshot of some of these includes writing scripts for television and radio, creating content for print media copy, technical blogs, out-of-home advertising promotions and working alongside digital teams on SEO-targeted campaigns.

 

She loves helping others tell their unique and special stories through beautifully crafted words and curated content. Chloe has a passion for all things creative, an eye for colour, and years of experience as a freelance photographer.

When she isn’t tapping away on a keyboard or behind a lens, you can catch her camping under the stars and exploring the great outdoors, enjoying a tasting (and cheese platter) at a rural winery or dancing in the kitchen cooking up a feast for her family.