It’s been 25 years since Bill Gates gifted digital marketers their catch-phrase crack with his declaration that ‘content is king’. Little did Mr Gates know that he was making an incredible foresight into the future of B2C interaction. Content marketing is now one of the most effective tools to … [Read more...] about How to Broaden Your Digital Marketing Content Offering
Email marketing. It’s one of those digital buzzwords that’s been tossed about since the dawn of the desktop. Today, it’s basically a force of habit for many digital markers – pinging a glitzy sales pitch out to a ten-thousand strong database of potential clients. But do mass marketed emails still … [Read more...] about Is Email Marketing Still Relevant?
Ditching the daily commute to work from home (WFH) has gone from a luxury to a necessity over the past two years. It comes with its perks – goodbye shoes and pants, hello fully stocked pantry on hand. But it also introduces a new productivity nemesis – you. Without the strict switch into an … [Read more...] about Efficiency Tips for Working from Home – How To Stay Productive
It’s no secret that it takes a small army of techniques to finesse the art of SEO. Google uses over 200 ranking factors in its algorithm, but it’s a little cagey when it comes to revealing them. We at Wordly have spent years in the depths of the deep web – coding, copywriting and optimising our … [Read more...] about SEO Secrets – Unique Tips to Ramp Up Your SEO
Ever caught yourself in the midst of a tedious task, desperately wishing you could fast-track it with the click of a button? Well, you probably can. Technology is the gift that keeps on giving when it comes to the digital marketing world, and boy has it come through with the goods this time … [Read more...] about The Top 8 Digital Marketing Apps You Need in Your Arsenal
If we had a dollar for every time we heard the term ‘SMART goals’ flung about by an marketing strategist... we’d have enough money to trademark the bugger. In case you’ve had a bit of a brain fade, SMART is an acronym for goals that are specific, measurable, achievable, relevant and timely. Which … [Read more...] about How To Set SMART Digital Marketing Goals?
The backbone to a sensational SEO strategy is strong keyword research. And while research might be the last thing to get your blood pumping, you’ll be thanking yourself when Google repays you mightily. Last week we explored how to kick off the keyword hunt. This week, we’re going to analyse these … [Read more...] about A Beginner’s Guide to Keyword Research: Analysing Keywords
Before you dive into Search Engine Optimisation (SEO), you’ll need a basis to build that strategy on, which is where keyword research enters. Thanks to some handy apps and a bit of creativity, keyword research can actually be quite a fun process. Or maybe our inner nerd is busting out again? … [Read more...] about A Beginner’s Guide to Keyword Research: Finding Keywords