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Wordly

Wordly

Marketing Communications Agency in Melbourne

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Blog

March 26, 2021 By Hannah Matchett

The Best Apps to Make Graphic Design a Breeze

If you’re fresh on the graphic design scene, chances are you’re feeling a little in over your head. The process of graphic design is more complex than you may have initially realised – which would explain why there are entire university degrees dedicated to mastering it. That’s not to say you … [Read more...] about The Best Apps to Make Graphic Design a Breeze

Filed Under: Content Marketing Tagged With: content marketing, Graphic Design

March 26, 2021 By Hannah Matchett

The SEO Blacklist – What to Avoid in Your Online Copy

Nailing the ever-evolving SEO copywriting best practice can be likened to navigating a minefield. One innocent misstep and you’ll watch your rankings plummet in an instant. It doesn’t help that Google seems to be constantly shifting the goal posts with their search algorithm. Practices that were … [Read more...] about The SEO Blacklist – What to Avoid in Your Online Copy

Filed Under: Writing Tagged With: copywriting, SEO, tips

March 19, 2021 By Sally Wood

Social Media Trends to Watch in 2021

After the chaos of a year spent confined to our homes and cut-off from physical socialisation – what has 2020 done for the way we’re set to interact in 2021? Lockdowns, working from home and restrictions saw a shift in the way we develop and maintain our connections. While we may finally be emerging … [Read more...] about Social Media Trends to Watch in 2021

Filed Under: Social Media Tagged With: social media, social media marketing

How to Write A Business Case That Doesn't Sound Like A Sales Pitch Image

July 20, 2018 By Sally Wood

How to Write a Business Case That Doesn’t Sound Like A Complete Sales Pitch

Writing a business case can feel a bit dirty, especially if the case is about your own service or product. If you've created something of your own, you probably did it because you felt an inherent need to do so. There was a gap in the market that needed to be filled, and you filled it. In a sense, … [Read more...] about How to Write a Business Case That Doesn’t Sound Like A Complete Sales Pitch

Filed Under: Writing Tagged With: Business Case

How To Make Your Copy & Content More Readable Image

May 24, 2018 By Sally Wood

How to Make Your Copy & Content More Readable

So, you know how to create SEO-optimised content, that will rank well in Google. You know how to measure it for hits, click-throughs and shares.  But is your content actually readable? It seems like a simple question, but with so much focus on SEO, the more delicate art of creating readable content … [Read more...] about How to Make Your Copy & Content More Readable

Filed Under: Content Marketing, Writing Tagged With: content, copy, writing tips

what-is-content-marketing?

May 17, 2018 By Sally Wood

What is Content Marketing?

Content marketing is all around us. In fact, some of the buzzier forms of marketing, like social media marketing, SEO, video marketing and viral marketing are all forms of content marketing. In essence, the content comes first, and the marketing comes second because content marketing is the act of … [Read more...] about What is Content Marketing?

Filed Under: Content Marketing Tagged With: content marketing

May 10, 2018 By Sally Wood

How to Create a Content Marketing Strategy

You’ve probably heard a lot about content marketing strategies, but what are they and how do you go about creating one? The first part of that question is easy because the definition is in the name – it’s a strategy for your content marketing. The second part isn’t as easy, but here is a … [Read more...] about How to Create a Content Marketing Strategy

Filed Under: Content Marketing Tagged With: content, content marketing, content marketing strategy

seo-copywriting-tips

May 3, 2018 By Sally Wood

SEO Copywriting Tips

SEO copywriting can be a bit of an intimidating prospect. Writing engaging, exciting and profitable content is difficult enough in and of itself, without adding the difficulty of SEO to the proposition. But, with the right information in hand, you can bring the two worlds together and begin infusing … [Read more...] about SEO Copywriting Tips

Filed Under: Writing Tagged With: content, copy, SEO

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  • The Best Apps to Make Graphic Design a Breeze
  • The SEO Blacklist – What to Avoid in Your Online Copy
  • Social Media Trends to Watch in 2021
  • How to Write a Business Case That Doesn’t Sound Like A Complete Sales Pitch

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