Over the last few weeks, I have had an influx of commissions that revolve around all things CV, from cover letters and selection criteria to curriculum vitae content. Given this highly unusual state of affairs (have I missed a dramatic upturn in the job market?), I thought a few tips on composing … [Read more...] about Seven Tips for CV Writing Success
Keyword Research Essentials – Part Two
Just in case you missed out, last week we covered off what keyword research actually is, why keyword research is vitally important, and what affect the Hummingbird algorithm changes have had on keyword research. Now that we’re all on the same page, let’s jump straight into the essential steps … [Read more...] about Keyword Research Essentials – Part Two
Keyword Research Essentials – Part One
While Google is regularly making algorithm changes, one constant remains in the content marketers arsenal of weapons: keyword research. While the keyword researching process might have changed over the years, the absolute necessity of conducting said keyword research is as constant as the … [Read more...] about Keyword Research Essentials – Part One
The Most Boringly Overused Words and Phrases in the English Language
Last week I took a long, hard look at the top ten most insanely persuasive words in the English language. It was a cross between etymology and linguistics, for the purposes of marketing. For those of you that missed out, the list included: you, free, save, because, instantly, new, proven, … [Read more...] about The Most Boringly Overused Words and Phrases in the English Language
The Ten Most Insanely Persuasive Words
...AND WHY YOU SHOULD BE USING THEM Now for a change of pace. For the last few weeks I have focused on content marketing strategies, levering social media and blogging benefits for business. All these tactics have one key objective: monetising your audience. The tips and tricks contained within my … [Read more...] about The Ten Most Insanely Persuasive Words
The Game Changer: James Tuckerman’s Four Pillars (Part Two)
Before we start, we are very pleased to offer a free download, courtesy of Mr James Tuckerman himself. To get your mitts on the brilliant information contained within, all you need do is subscribe to our newsletter. Go on. You know you want to. Just in case you missed part one of our guide to … [Read more...] about The Game Changer: James Tuckerman’s Four Pillars (Part Two)
The Game Changer: James Tuckerman’s Four Pillars (Part One)
Before we start, we are very pleased to offer a free download, courtesy of Mr James Tuckerman himself. To get your mitts on the brilliant information contained within, all you need do is subscribe to our newsletter. Go on. You know you want to. Back to my story...Last week I toddled off to an … [Read more...] about The Game Changer: James Tuckerman’s Four Pillars (Part One)
Eight Habits of Successful Content Marketers
The secret to becoming a successful content marketer comes long before you sit down at your keyboard and start bashing out the blog posts. The secret is not an overnight, get-rich-quick, pyramid scheme scenario either. Becoming a successful content marketer takes time. It takes brainstorming. It … [Read more...] about Eight Habits of Successful Content Marketers