The whole concept of becoming a freelancer (whether in the field of writing, or software development, or graphic design) is appealing because of its broad, almost limitless, scope. Just this week, all in the same day, I have penned: the story of an illiterate Bangladeshi woman, educated by a global … [Read more...] about Freelancing: Generalist versus Specialist
Top 7 Writing Tips From Great Authors
Writing Tips That Will Make You a Better Writer All of history’s great authors have struggled to produce pithy prose at one time or another. Publishing houses have rejected them. They’ve tried and failed, and then failed some more. They’ve suffered from writer’s block, and thought about throwing in … [Read more...] about Top 7 Writing Tips From Great Authors
Content Marketing as a Culture Shift
Developing an Effective Organisational Approach to Content Marketing Last week, I went along to How to Be An Effective Content Marketer, a seminar at which Todd Wheatland was one of the keynote speakers. Todd has recently joined one of the largest content marketing agencies in Asia Pacific, King … [Read more...] about Content Marketing as a Culture Shift
The Content Revolution
Tick tock. Tick tock. Is it time you joined the Content Revolution? Last week, I went along to How to Be An Effective Content Marketer, a seminar at which Ed Pank was one of the keynote speakers. A passionate brand champion, Pank has led the brand strategy for some of the world's leading brands: … [Read more...] about The Content Revolution
Grammar Check: Punctuation
For one reason or another, the topic for this week’s blog caused me great consternation. Before putting pen to paper (or fingertips to keyboard, as the case may be) I ummed and ahhed for much longer than necessary. Caught in the vice-like grip of indecision, I battled with myself. Should I really … [Read more...] about Grammar Check: Punctuation
Grammar Tips: The Most Commonly Misused Words (Part Two)
Let’s jump straight in this week, and continue with our foray into the glue that holds the literary world together: grammar geekery! (In case you missed out, last week we covered off the common pitfalls of ‘which and that’, ‘affect and effect’, ‘whether and if’, ‘continual and continuous’ and … [Read more...] about Grammar Tips: The Most Commonly Misused Words (Part Two)
Grammar Tips: The Most Commonly Misused Words (Part One)
Grammar geekery isn’t sexy. It isn’t sleek or smooth or prestigious. Hell, sometimes quasi-interesting is overstepping the mark when it comes to the realm of adverbs, pronouns and conjunctions. But, as someone who churns out copy for a living, let me tell you: grammar is but a teeny-tiny component … [Read more...] about Grammar Tips: The Most Commonly Misused Words (Part One)
The Seven Most Common Mistakes of Bloggers
So, you’ve got your blog up and running. Easy on the eye, it works well and the navigation is just perfect. You’ve even managed to build up a band of loyal followers, regular readers who tune in every week and peruse your ramblings. But you’ve stagnated. You can’t seem to unlock the secret to … [Read more...] about The Seven Most Common Mistakes of Bloggers