Don’t be fooled by the hype. Content marketing is not a modern-day concept. Brands have been telling stories to retain existing, and attract new, clients for over a hundred years. In fact, content marketing has been around since 1895, when John Deere (one of the world’s largest manufacturers of … [Read more...] about A Very Brief History of Content Marketing
Be honest. Do you have a series of effective website landing pages that turn web traffic into paying customers? Do you have one? Pretty sure that was a resounding ‘No’. Like so many companies out there, I can only assume then that all your marketing, communications and PR programs have your plain, … [Read more...] about Top Ten Tips for Landing Page Success
Get ready. I’m about to blow your mind with some outrageous blogging stats. By the time I'm through, the blogging benefits for business will be obvious! * Companies with blogs enjoy 55% more website traffic. * Companies with blogs enjoy 97% more inbound links * Companies with blogs enjoy 434% more … [Read more...] about Blogging Benefits for Business: Six Reasons to Start Blogging Now
Three blog posts in three months. Not a particularly impressive strike rate, especially considering I’m supposed to be a professional writer. My excuse isn’t exactly creative, or even very sound: I simply haven’t had the time. Establishing a reputable, successful small business while still working … [Read more...] about Five Practical Tips to Make Sure You Blog Regularly
“Content marketing is the only marketing left.” This gem is from Seth Godin. Not sure who Seth is? His career is long and winding. He was a Direct Marketing guru at Yahoo, authored 17 books, founded Squidoo.com and is an inductee of the Direct Marketing Hall of Fame (don’t worry, it's real – we … [Read more...] about Content marketing: The only marketing left
In searching for inspiration for my debut blog post, Google informed me that before I started writing, I had to come up with a clearly defined subject. Apparently, just documenting my mad ravings is not enough to satisfy an audience. So, I thought I’d start at the beginning (always a very good place … [Read more...] about The Beginning: both terrifying and amazing
