To a writer, the terms ‘proofreading’ and ‘editing’ are two vastly different concepts. To anyone else, the two words can, and often are, be used interchangeably. While the two do cross over from time to time, when used in their proper context, they play two different roles in writing. When a … [Read more...] about Editing vs Proofreading – What’s the Difference?
Email marketing can be a great means by which to engage with your clients and customers. It can help both existing and potential customers stay in contact with your business, and keep your brand top-of-mind. However, crafting a campaign that stands out from the crowd is becoming harder and … [Read more...] about How to Write a Company Newsletter That Builds Clients and Credibility
The world is full of copy. The world is also full of copywriters. They contribute to a $2.3 trillion dollar industry around the world. Unlike editorial or news writing, however, copywriting is all about targeting a reader and encouraging them to take action. That action can range from purchasing to … [Read more...] about What Does a Copywriter Do?
SEO (Search Engine Optimisation) copywriting is copywriting that is designed to rank well in search engines. Essentially, SEO copy is copy written with two audiences in mind. The first audience is the reader and the second is the Google Bot, or any other search engine crawler that ranks copy on the … [Read more...] about SEO Copywriting: What Is It and How to Do it Well
Writing copy for the web seems pretty simple at first. You just have to fill in the text boxes your web designer has left for you and make sure you hit all the key points, right? The truth is writing copy for the web is a skill that takes time to develop. When you are creating copy for the web, … [Read more...] about Website Copywriting Tips
The spheres of marketing and storytelling are inextricably linked. Why? Because the two have the same goal – forming a connection that facilitates the sharing of a message. Storytelling is the most ancient form of mass connection. Ancient storytelling allowed messages, values and beliefs to be … [Read more...] about How to Create a Meaningful Marketing Story
Every writer out there hates proofreading. It's probably the least enjoyable part of the job. Research is enlightening; you get to learn new things. Plotting and planning is quite enjoyable; you get to mould your newfound knowledge into an attractive little sculpture. And writing is fun because, … [Read more...] about Top Tips for Proofreading
A verb is a vital part of any sentence; in fact, it is impossible to craft a sentence without a verb. That's because verbs express action. Without a verb nothing happens—your sentence won't get off the ground. When people think of verbs they think of simple action verbs: to walk, to run, to swim, … [Read more...] about What is a Verb?