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Wordly

Wordly

Marketing Communications Agency in Melbourne

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Blog

April 5, 2018 By Sally Wood

SEO Copywriting: What Is It and How to Do it Well

SEO (Search Engine Optimisation) copywriting is copywriting that is designed to rank well in search engines. Essentially, SEO copy is copy written with two audiences in mind. The first audience is the reader and the second is the Google Bot, or any other search engine crawler that ranks copy on the … [Read more...] about SEO Copywriting: What Is It and How to Do it Well

Filed Under: Blogging, Web, Writing Tagged With: blogging, content, content marketing, SEO, writing, writing tips

Website Copywriting Tips

March 29, 2018 By Sally Wood

Website Copywriting Tips

Writing copy for the web seems pretty simple at first. You just have to fill in the text boxes your web designer has left for you and make sure you hit all the key points, right? The truth is writing copy for the web is a skill that takes time to develop. When you are creating copy for the web, … [Read more...] about Website Copywriting Tips

Filed Under: Web, Writing Tagged With: blogging, content marketing, SEO, writing, writing tips

how-to-create-meaningful-marketing-stories

March 21, 2018 By Sally Wood

How to Create a Meaningful Marketing Story

The spheres of marketing and storytelling are inextricably linked. Why? Because the two have the same goal – forming a connection that facilitates the sharing of a message. Storytelling is the most ancient form of mass connection. Ancient storytelling allowed messages, values and beliefs to be … [Read more...] about How to Create a Meaningful Marketing Story

Filed Under: Marketing Tagged With: advertising, content marketing, marketing

Top Tips for Proofreading

March 14, 2018 By Sally Wood

Top Tips for Proofreading

Every writer out there hates proofreading. It's probably the least enjoyable part of the job. Research is enlightening; you get to learn new things. Plotting and planning is quite enjoyable; you get to mould your newfound knowledge into an attractive little sculpture. And writing is fun because, … [Read more...] about Top Tips for Proofreading

Filed Under: Blogging, Writing Tagged With: blogging, editing, English language, writing, writing tips

March 7, 2018 By Sally Wood

What is a Verb?

A verb is a vital part of any sentence; in fact, it is impossible to craft a sentence without a verb. That's because verbs express action. Without a verb nothing happens—your sentence won't get off the ground. When people think of verbs they think of simple action verbs: to walk, to run, to swim, … [Read more...] about What is a Verb?

Filed Under: Blogging, Writing Tagged With: English language, words, writing, writing tips

February 28, 2018 By Sally Wood

How to Write a Professional Biography for LinkedIn, Twitter and Facebook

Thanks to social media, professionals are given a chance to market themselves to a mass market that their predecessors would have killed for. 50 years ago a young marketer couldn't advertise themselves to the entire world just by signing up to LinkedIn or creating a Facebook profile. Instead, they … [Read more...] about How to Write a Professional Biography for LinkedIn, Twitter and Facebook

Filed Under: Marketing, Personal Tagged With: marketing, social media marketing

February 21, 2018 By Sally Wood

The Most Important Punctuation Rules

The title of this article contains a bit of an untruth – every punctuation rule is an important one. Punctuation allows for the creation of clear, concise and compelling writing, which is the key to a successful piece of copy. Without punctuation, we couldn’t separate the independent from the … [Read more...] about The Most Important Punctuation Rules

Filed Under: Content Marketing, Writing Tagged With: blogging, comma, content marketing, writing, writing tips

February 14, 2018 By Sally Wood

Tools to Create Awesome Headlines

It's easy to see why online writers largely underrate the art of creating awesome headlines. So much effort has to be placed on researching content, keywords and target audience that writing the copy begins to seem like a mammoth task. Blog writers are often under pressure to pump out several … [Read more...] about Tools to Create Awesome Headlines

Filed Under: Blogging, Writing Tagged With: copy, words, writing, writing tips

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  • How to Write a Business Case That Doesn’t Sound Like A Complete Sales Pitch
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