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Wordly

Marketing Communications Agency in Melbourne

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Blog

September 10, 2021 By Hannah Matchett

A Beginner’s Guide to Keyword Research: Analysing Keywords

The backbone to a sensational SEO strategy is strong keyword research. And while research might be the last thing to get your blood pumping, you’ll be thanking yourself when Google repays you mightily. Last week we explored how to kick off the keyword hunt. This week, we’re going to analyse these … [Read more...] about A Beginner’s Guide to Keyword Research: Analysing Keywords

Filed Under: Content Marketing Tagged With: content marketing strategy, keyword research, SEO, strategy

September 3, 2021 By Hannah Matchett

A Beginner’s Guide to Keyword Research: Finding Keywords

Before you dive into Search Engine Optimisation (SEO), you’ll need a basis to build that strategy on, which is where keyword research enters. Thanks to some handy apps and a bit of creativity, keyword research can actually be quite a fun process. Or maybe our inner nerd is busting out again? … [Read more...] about A Beginner’s Guide to Keyword Research: Finding Keywords

Filed Under: Web Tagged With: content marketing, content marketing strategy, keyword, keyword research, SEO

August 30, 2021 By Hannah Matchett

An Introduction to Pay-Per-Click (PPC) Marketing

You may have heard of pay-per-click (PPC) advertising as a one way ticket to the top of Google’s search results? Or perhaps it’s yet another digital marketing acronym you’ve punted into the ‘too tricky’ basket. Either way, if you have a company – and want to increase its online lead generation – … [Read more...] about An Introduction to Pay-Per-Click (PPC) Marketing

Filed Under: Web Tagged With: advertising, PPC, SEO, Web Development

August 20, 2021 By Hannah Matchett

Common Website Design Mistakes to Avoid

Website design is one of those things that quickly can drive you to the point of keyboard smashing, tear-fighting frustration. There are so many boxes to tick, codes to memorise and SEO crimes to avoid. It doesn’t help that Google’s bots feel strangely akin to that intimidating mother-in-law who … [Read more...] about Common Website Design Mistakes to Avoid

Filed Under: Web Tagged With: web design, Web Development, website

August 13, 2021 By Hannah Matchett

How to Use Scheduling Apps to Up Your Social Media Game

Did you know the optimal posting frequency to keep your company relevant on social media is between 3 – 7 times per week. Multiply that by each platform and the time required to create a scintillating post, and you’ve got a full time job on your hands. And quite frankly, who’s got the time to be … [Read more...] about How to Use Scheduling Apps to Up Your Social Media Game

Filed Under: Social Media Tagged With: content, content marketing, marketing, social media, social media marketing

August 6, 2021 By Hannah Matchett

How to Choose the Right Hosting Platform for Your Website

Ready to launch yourself onto the vast planes of the online world with your own website? It’s an exhilarating experience getting to notch out your own little corner of the internet. Whether you’re establishing a marketplace for frog-centric collectibles or kickstarting your blogging escapades, it’s … [Read more...] about How to Choose the Right Hosting Platform for Your Website

Filed Under: Web Tagged With: web design, Web Development, website, websites

July 30, 2021 By Hannah Matchett

Beginner’s Guide to Creating a Marketing Persona

Could you describe your key customer base down to their preferred coffee order? What if we told you this was the secret ingredient to cut-through marketing? Okay - we aren’t suggesting the key to a killer marketing plan is to undertake a mass stalking expedition.  But there is value to be … [Read more...] about Beginner’s Guide to Creating a Marketing Persona

Filed Under: Content Marketing, Marketing Tagged With: content marketing, content marketing strategy, marketing

July 22, 2021 By Hannah Matchett

How to Establish a Brand Voice

Have you ever thought about how your written voice portrays your company? The right voice can take you from a jargon-riddled minefield of nonsense to a relatable and engaging channel of communication with your customers. I mean, why say you have ‘an uncompromising ambition to execute an … [Read more...] about How to Establish a Brand Voice

Filed Under: Uncategorized Tagged With: branding, copywriting, corporate communications

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PERUSE

  • Top Digital Marketing Lessons From The Wordly Team – Things We Wish We Knew Earlier
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We acknowledge and respect the traditional custodians of the land, the Bunurong and Wurundjeri people. We acknowledge that creativity in Australia was born 60,000 years ago; the art, storytelling and creations of First Nations people are a source of wisdom and inspiration in our work. We acknowledge elders: who have come before us, are with us today, and who lead us into the future. 

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