The backbone to a sensational SEO strategy is strong keyword research. And while research might be the last thing to get your blood pumping, you’ll be thanking yourself when Google repays you mightily. Last week we explored how to kick off the keyword hunt. This week, we’re going to analyse these … [Read more...] about A Beginner’s Guide to Keyword Research: Analysing Keywords
Before you dive into Search Engine Optimisation (SEO), you’ll need a basis to build that strategy on, which is where keyword research enters. Thanks to some handy apps and a bit of creativity, keyword research can actually be quite a fun process. Or maybe our inner nerd is busting out again? … [Read more...] about A Beginner’s Guide to Keyword Research: Finding Keywords
You may have heard of pay-per-click (PPC) advertising as a one way ticket to the top of Google’s search results? Or perhaps it’s yet another digital marketing acronym you’ve punted into the ‘too tricky’ basket. Either way, if you have a company – and want to increase its online lead generation – … [Read more...] about An Introduction to Pay-Per-Click (PPC) Marketing
If you’re unfamiliar with blogging, the term probably invokes the image of Carrie Bradshaw prattling away behind her keyboard about the mundane events of her life. Since it’s birth in the early ‘90’s, blogging has found it hard to shake the outdated connotations attached to it. So, we’re making … [Read more...] about Why You Need to be Blogging Regularly
SEO, SMO, CTA, SEM... IDK?! Crikey, it seems like there’s a new acronym popping up around every bend in the digital sphere. But by far the buzziest word on every digital marketer’s lips is ‘SEO’. Namely because it has the power to make or break your company’s online visibility. So, what is SEO? … [Read more...] about What is SEO?
Nailing the ever-evolving SEO copywriting best practice can be likened to navigating a minefield. One innocent misstep and you’ll watch your rankings plummet in an instant. It doesn’t help that Google seems to be constantly shifting the goal posts with their search algorithm. Practices that were … [Read more...] about The SEO Blacklist – What to Avoid in Your Online Copy
SEO copywriting can be a bit of an intimidating prospect. Writing engaging, exciting and profitable content is difficult enough in and of itself, without adding the difficulty of SEO to the proposition. But, with the right information in hand, you can bring the two worlds together and begin infusing … [Read more...] about SEO Copywriting Tips
SEO (Search Engine Optimisation) copywriting is copywriting that is designed to rank well in search engines. Essentially, SEO copy is copy written with two audiences in mind. The first audience is the reader and the second is the Google Bot, or any other search engine crawler that ranks copy on the … [Read more...] about SEO Copywriting: What Is It and How to Do it Well