Content marketing is all around us. In fact, some of the buzzier forms of marketing, like social media marketing, SEO, video marketing and viral marketing are all forms of content marketing. In essence, the content comes first, and the marketing comes second because content marketing is the act of … [Read more...] about What is Content Marketing?
You’ve probably heard a lot about content marketing strategies, but what are they and how do you go about creating one? The first part of that question is easy because the definition is in the name – it’s a strategy for your content marketing. The second part isn’t as easy, but here is a … [Read more...] about How to Create a Content Marketing Strategy
Email marketing can be a great means by which to engage with your clients and customers. It can help both existing and potential customers stay in contact with your business, and keep your brand top-of-mind. However, crafting a campaign that stands out from the crowd is becoming harder and … [Read more...] about How to Write a Company Newsletter That Builds Clients and Credibility
SEO (Search Engine Optimisation) copywriting is copywriting that is designed to rank well in search engines. Essentially, SEO copy is copy written with two audiences in mind. The first audience is the reader and the second is the Google Bot, or any other search engine crawler that ranks copy on the … [Read more...] about SEO Copywriting: What Is It and How to Do it Well
Writing copy for the web seems pretty simple at first. You just have to fill in the text boxes your web designer has left for you and make sure you hit all the key points, right? The truth is writing copy for the web is a skill that takes time to develop. When you are creating copy for the web, … [Read more...] about Website Copywriting Tips
The spheres of marketing and storytelling are inextricably linked. Why? Because the two have the same goal – forming a connection that facilitates the sharing of a message. Storytelling is the most ancient form of mass connection. Ancient storytelling allowed messages, values and beliefs to be … [Read more...] about How to Create a Meaningful Marketing Story
The title of this article contains a bit of an untruth – every punctuation rule is an important one. Punctuation allows for the creation of clear, concise and compelling writing, which is the key to a successful piece of copy. Without punctuation, we couldn’t separate the independent from the … [Read more...] about The Most Important Punctuation Rules
Content marketing can be time consuming. There is ideation, content creation, optimisation, amplification, tracking and monitoring. It is a cyclical process that can, and should, be improved upon time after time. Without the proper tools in place to help you handle all the steps in the content … [Read more...] about The Ultimate List of Content Marketing Tools