Email marketing. It’s one of those digital buzzwords that’s been tossed about since the dawn of the desktop. Today, it’s basically a force of habit for many digital markers – pinging a glitzy sales pitch out to a ten-thousand strong database of potential clients. But do mass marketed emails still … [Read more...] about Is Email Marketing Still Relevant?
Ever caught yourself in the midst of a tedious task, desperately wishing you could fast-track it with the click of a button? Well, you probably can. Technology is the gift that keeps on giving when it comes to the digital marketing world, and boy has it come through with the goods this time … [Read more...] about The Top 8 Digital Marketing Apps You Need in Your Arsenal
If we had a dollar for every time we heard the term ‘SMART goals’ flung about by an marketing strategist... we’d have enough money to trademark the bugger. In case you’ve had a bit of a brain fade, SMART is an acronym for goals that are specific, measurable, achievable, relevant and timely. Which … [Read more...] about How To Set SMART Digital Marketing Goals?
Before you dive into Search Engine Optimisation (SEO), you’ll need a basis to build that strategy on, which is where keyword research enters. Thanks to some handy apps and a bit of creativity, keyword research can actually be quite a fun process. Or maybe our inner nerd is busting out again? … [Read more...] about A Beginner’s Guide to Keyword Research: Finding Keywords
Did you know the optimal posting frequency to keep your company relevant on social media is between 3 – 7 times per week. Multiply that by each platform and the time required to create a scintillating post, and you’ve got a full time job on your hands. And quite frankly, who’s got the time to be … [Read more...] about How to Use Scheduling Apps to Up Your Social Media Game
Could you describe your key customer base down to their preferred coffee order? What if we told you this was the secret ingredient to cut-through marketing? Okay - we aren’t suggesting the key to a killer marketing plan is to undertake a mass stalking expedition. But there is value to be … [Read more...] about Beginner’s Guide to Creating a Marketing Persona
No longer is it a hobby relegated to the brunch-snapping millennials – social media is now a crucial tool in the digital marketing arsenal. And here is why: social media opens an incomparable channel of connection between you and your customers. A company social profile allows your business to … [Read more...] about The Best Content For Each Social Media Platform
If you’re fresh on the graphic design scene, chances are you’re feeling a little in over your head. The process of graphic design is more complex than you may have initially realised – which would explain why there are entire university degrees dedicated to mastering it. That’s not to say you … [Read more...] about The Best Apps to Make Graphic Design a Breeze