SEO (Search Engine Optimisation) copywriting is copywriting that is designed to rank well in search engines. Essentially, SEO copy is copy written with two audiences in mind. The first audience is the reader and the second is the Google Bot, or any other search engine crawler that ranks copy on the … [Read more...] about SEO Copywriting: What Is It and How to Do it Well
Writing copy for the web seems pretty simple at first. You just have to fill in the text boxes your web designer has left for you and make sure you hit all the key points, right? The truth is writing copy for the web is a skill that takes time to develop. When you are creating copy for the web, … [Read more...] about Website Copywriting Tips
Every writer out there hates proofreading. It's probably the least enjoyable part of the job. Research is enlightening; you get to learn new things. Plotting and planning is quite enjoyable; you get to mould your newfound knowledge into an attractive little sculpture. And writing is fun because, … [Read more...] about Top Tips for Proofreading
The title of this article contains a bit of an untruth – every punctuation rule is an important one. Punctuation allows for the creation of clear, concise and compelling writing, which is the key to a successful piece of copy. Without punctuation, we couldn’t separate the independent from the … [Read more...] about The Most Important Punctuation Rules
Content marketing can be time consuming. There is ideation, content creation, optimisation, amplification, tracking and monitoring. It is a cyclical process that can, and should, be improved upon time after time. Without the proper tools in place to help you handle all the steps in the content … [Read more...] about The Ultimate List of Content Marketing Tools
A New Year. A new beginning. January 1 holds all sorts of possibilities, opportunities to start anew, opportunities to wipe away the old and begin with a fresh slate. It seems I’m not alone in my rose-coloured-glasses view of New Year’s resolutions. Around 50% of Australians make a New Year's … [Read more...] about A New Year. A New Resolve. A History of New Year’s Resolutions.
Let’s jump straight in this week, and continue with our foray into the glue that holds the literary world together: grammar geekery! (In case you missed out, last week we covered off the common pitfalls of ‘which and that’, ‘affect and effect’, ‘whether and if’, ‘continual and continuous’ and … [Read more...] about Grammar Tips: The Most Commonly Misused Words (Part Two)