Ever caught yourself in the midst of a tedious task, desperately wishing you could fast-track it with the click of a button? Well, you probably can. Technology is the gift that keeps on giving when it comes to the digital marketing world, and boy has it come through with the goods this time … [Read more...] about The Top 8 Digital Marketing Apps You Need in Your Arsenal
If we had a dollar for every time we heard the term ‘SMART goals’ flung about by an marketing strategist... we’d have enough money to trademark the bugger. In case you’ve had a bit of a brain fade, SMART is an acronym for goals that are specific, measurable, achievable, relevant and timely. Which … [Read more...] about How To Set SMART Digital Marketing Goals?
Did you know the optimal posting frequency to keep your company relevant on social media is between 3 – 7 times per week. Multiply that by each platform and the time required to create a scintillating post, and you’ve got a full time job on your hands. And quite frankly, who’s got the time to be … [Read more...] about How to Use Scheduling Apps to Up Your Social Media Game
Could your social media posting be best described as a finger-crossed, willy-nilly firing of content into the online abyss? We get it, it’s a wild world out there full of the insta-afluent and social media icons. But what if we told you that their success is leveraged off a tool that you too have … [Read more...] about A Beginner’s Guide to Social Media Analytics
No longer is it a hobby relegated to the brunch-snapping millennials – social media is now a crucial tool in the digital marketing arsenal. And here is why: social media opens an incomparable channel of connection between you and your customers. A company social profile allows your business to … [Read more...] about The Best Content For Each Social Media Platform
After the chaos of a year spent confined to our homes and cut-off from physical socialisation – what has 2020 done for the way we’re set to interact in 2021? Lockdowns, working from home and restrictions saw a shift in the way we develop and maintain our connections. While we may finally be emerging … [Read more...] about Social Media Trends to Watch in 2021
Thanks to social media, professionals are given a chance to market themselves to a mass market that their predecessors would have killed for. 50 years ago a young marketer couldn't advertise themselves to the entire world just by signing up to LinkedIn or creating a Facebook profile. Instead, they … [Read more...] about How to Write a Professional Biography for LinkedIn, Twitter and Facebook
What will happen to content marketing in 2015? While I don’t have a crystal ball on hand, there are a few basic assumptions that can be made, based on the current industry trends (and on what some of content marketing’s top experts have said recently). … [Read more...] about Content Marketing in 2015