Could you describe your key customer base down to their preferred coffee order? What if we told you this was the secret ingredient to cut-through marketing? Okay - we aren’t suggesting the key to a killer marketing plan is to undertake a mass stalking expedition. But there is value to be … [Read more...] about Beginner’s Guide to Creating a Marketing Persona
If you’re unfamiliar with blogging, the term probably invokes the image of Carrie Bradshaw prattling away behind her keyboard about the mundane events of her life. Since it’s birth in the early ‘90’s, blogging has found it hard to shake the outdated connotations attached to it. So, we’re making … [Read more...] about Why You Need to be Blogging Regularly
Have you got an incredible product, service or story on your hands, but no idea how to share it with the masses? Ah, welcome to the wonderful world of Public Relations (PR). While you may have put in the hard yards prepping your next big product launch, it can quickly unravel if you’re unable to … [Read more...] about PR Like a Pro: Pitching Your Product
SEO, SMO, CTA, SEM... IDK?! Crikey, it seems like there’s a new acronym popping up around every bend in the digital sphere. But by far the buzziest word on every digital marketer’s lips is ‘SEO’. Namely because it has the power to make or break your company’s online visibility. So, what is SEO? … [Read more...] about What is SEO?
The spheres of marketing and storytelling are inextricably linked. Why? Because the two have the same goal – forming a connection that facilitates the sharing of a message. Storytelling is the most ancient form of mass connection. Ancient storytelling allowed messages, values and beliefs to be … [Read more...] about How to Create a Meaningful Marketing Story
Thanks to social media, professionals are given a chance to market themselves to a mass market that their predecessors would have killed for. 50 years ago a young marketer couldn't advertise themselves to the entire world just by signing up to LinkedIn or creating a Facebook profile. Instead, they … [Read more...] about How to Write a Professional Biography for LinkedIn, Twitter and Facebook
At a certain point, just about every small to medium sized business will find the need to invest (either time or money) in CRM (Client or Customer Relationship Management) software. CRM software is a quick and easy way to manage, automate, and document all of your client interactions. The better … [Read more...] about CRM Software Solutions to Help Grow Your Business
What will happen to content marketing in 2015? While I don’t have a crystal ball on hand, there are a few basic assumptions that can be made, based on the current industry trends (and on what some of content marketing’s top experts have said recently). … [Read more...] about Content Marketing in 2015