The team at Wordly is definitely not perfect. In fact, over our 15 years in the industry, we’ve made our fair share of marketing mishaps. Rest assured you haven’t stumbled upon a corporate confessional of our biggest blunders. But we have been reflecting on the lessons learned over our years in … [Read more...] about Top Digital Marketing Lessons From The Wordly Team – Things We Wish We Knew Earlier
Email marketing. It’s one of those digital buzzwords that’s been tossed about since the dawn of the desktop. Today, it’s basically a force of habit for many digital markers – pinging a glitzy sales pitch out to a ten-thousand strong database of potential clients. But do mass marketed emails still … [Read more...] about Is Email Marketing Still Relevant?
Ever caught yourself in the midst of a tedious task, desperately wishing you could fast-track it with the click of a button? Well, you probably can. Technology is the gift that keeps on giving when it comes to the digital marketing world, and boy has it come through with the goods this time … [Read more...] about The Top 8 Digital Marketing Apps You Need in Your Arsenal
If we had a dollar for every time we heard the term ‘SMART goals’ flung about by an marketing strategist... we’d have enough money to trademark the bugger. In case you’ve had a bit of a brain fade, SMART is an acronym for goals that are specific, measurable, achievable, relevant and timely. Which … [Read more...] about How To Set SMART Digital Marketing Goals?
Did you know the optimal posting frequency to keep your company relevant on social media is between 3 – 7 times per week. Multiply that by each platform and the time required to create a scintillating post, and you’ve got a full time job on your hands. And quite frankly, who’s got the time to be … [Read more...] about How to Use Scheduling Apps to Up Your Social Media Game
Could you describe your key customer base down to their preferred coffee order? What if we told you this was the secret ingredient to cut-through marketing? Okay - we aren’t suggesting the key to a killer marketing plan is to undertake a mass stalking expedition. But there is value to be … [Read more...] about Beginner’s Guide to Creating a Marketing Persona
If you’re unfamiliar with blogging, the term probably invokes the image of Carrie Bradshaw prattling away behind her keyboard about the mundane events of her life. Since it’s birth in the early ‘90’s, blogging has found it hard to shake the outdated connotations attached to it. So, we’re making … [Read more...] about Why You Need to be Blogging Regularly
Have you got an incredible product, service or story on your hands, but no idea how to share it with the masses? Ah, welcome to the wonderful world of Public Relations (PR). While you may have put in the hard yards prepping your next big product launch, it can quickly unravel if you’re unable to … [Read more...] about PR Like a Pro: Pitching Your Product