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Wordly

Wordly

Marketing Communications Agency in Melbourne

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Content Marketing

February 17, 2022 By Hannah Matchett

Top Digital Marketing Lessons From The Wordly Team – Things We Wish We Knew Earlier

The team at Wordly is definitely not perfect. In fact, over our 15 years in the industry, we’ve made our fair share of marketing mishaps. Rest assured you haven’t stumbled upon a corporate confessional of our biggest blunders. But we have been reflecting on the lessons learned over our years in … [Read more...] about Top Digital Marketing Lessons From The Wordly Team – Things We Wish We Knew Earlier

Filed Under: Content Marketing Tagged With: content, content marketing, content marketing strategy, marketing, writing, writing tips

November 12, 2021 By Hannah Matchett

How to Broaden Your Digital Marketing Content Offering

It’s been 25 years since Bill Gates gifted digital marketers their catch-phrase crack with his declaration that ‘content is king’. Little did Mr Gates know that he was making an incredible foresight into the future of B2C interaction. Content marketing is now one of the most effective tools to … [Read more...] about How to Broaden Your Digital Marketing Content Offering

Filed Under: Content Marketing

September 17, 2021 By Hannah Matchett

How To Set SMART Digital Marketing Goals?

If we had a dollar for every time we heard the term ‘SMART goals’ flung about by an marketing strategist... we’d have enough money to trademark the bugger. In case you’ve had a bit of a brain fade, SMART is an acronym for goals that are specific, measurable, achievable, relevant and timely. Which … [Read more...] about How To Set SMART Digital Marketing Goals?

Filed Under: Content Marketing Tagged With: content marketing, content marketing strategy, marketing, social media marketing

September 10, 2021 By Hannah Matchett

A Beginner’s Guide to Keyword Research: Analysing Keywords

The backbone to a sensational SEO strategy is strong keyword research. And while research might be the last thing to get your blood pumping, you’ll be thanking yourself when Google repays you mightily. Last week we explored how to kick off the keyword hunt. This week, we’re going to analyse these … [Read more...] about A Beginner’s Guide to Keyword Research: Analysing Keywords

Filed Under: Content Marketing Tagged With: content marketing strategy, keyword research, SEO, strategy

July 30, 2021 By Hannah Matchett

Beginner’s Guide to Creating a Marketing Persona

Could you describe your key customer base down to their preferred coffee order? What if we told you this was the secret ingredient to cut-through marketing? Okay - we aren’t suggesting the key to a killer marketing plan is to undertake a mass stalking expedition.  But there is value to be … [Read more...] about Beginner’s Guide to Creating a Marketing Persona

Filed Under: Content Marketing, Marketing Tagged With: content marketing, content marketing strategy, marketing

June 17, 2021 By Hannah Matchett

A Beginner’s Guide to Social Media Analytics

Could your social media posting be best described as a finger-crossed, willy-nilly firing of content into the online abyss? We get it, it’s a wild world out there full of the insta-afluent and social media icons. But what if we told you that their success is leveraged off a tool that you too have … [Read more...] about A Beginner’s Guide to Social Media Analytics

Filed Under: Content Marketing Tagged With: social media, social media marketing

March 26, 2021 By Hannah Matchett

The Best Apps to Make Graphic Design a Breeze

If you’re fresh on the graphic design scene, chances are you’re feeling a little in over your head. The process of graphic design is more complex than you may have initially realised – which would explain why there are entire university degrees dedicated to mastering it. That’s not to say you … [Read more...] about The Best Apps to Make Graphic Design a Breeze

Filed Under: Content Marketing Tagged With: content marketing, Graphic Design

How To Make Your Copy & Content More Readable Image

May 24, 2018 By Sally Wood

How to Make Your Copy & Content More Readable

So, you know how to create SEO-optimised content, that will rank well in Google. You know how to measure it for hits, click-throughs and shares.  But is your content actually readable? It seems like a simple question, but with so much focus on SEO, the more delicate art of creating readable content … [Read more...] about How to Make Your Copy & Content More Readable

Filed Under: Content Marketing, Writing Tagged With: content, copy, writing tips

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  • Top Digital Marketing Lessons From The Wordly Team – Things We Wish We Knew Earlier
  • Is It Hard To Set Up A Website Yourself? What To Expect
  • How to Broaden Your Digital Marketing Content Offering
  • Is Email Marketing Still Relevant?
  • Efficiency Tips for Working from Home – How To Stay Productive
 

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  • Top Digital Marketing Lessons From The Wordly Team – Things We Wish We Knew Earlier
  • Is It Hard To Set Up A Website Yourself? What To Expect
  • How to Broaden Your Digital Marketing Content Offering
  • Is Email Marketing Still Relevant?

We acknowledge and respect the traditional custodians of the land, the Bunurong and Wurundjeri people. We acknowledge that creativity in Australia was born 60,000 years ago; the art, storytelling and creations of First Nations people are a source of wisdom and inspiration in our work. We acknowledge elders: who have come before us, are with us today, and who lead us into the future. 

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