Don’t be fooled by the hype. Content marketing is not a modern-day concept. Brands have been telling stories to retain existing, and attract new, clients for over a hundred years. In fact, content marketing has been around since 1895, when John Deere (one of the world’s largest manufacturers of … [Read more...] about A Very Brief History of Content Marketing
Be honest. Do you have a series of effective website landing pages that turn web traffic into paying customers? Do you have one? Pretty sure that was a resounding ‘No’. Like so many companies out there, I can only assume then that all your marketing, communications and PR programs have your plain, … [Read more...] about Top Ten Tips for Landing Page Success
“Content marketing is the only marketing left.” This gem is from Seth Godin. Not sure who Seth is? His career is long and winding. He was a Direct Marketing guru at Yahoo, authored 17 books, founded Squidoo.com and is an inductee of the Direct Marketing Hall of Fame (don’t worry, it's real – we … [Read more...] about Content marketing: The only marketing left
