Be honest. Do you have a series of effective website landing pages that turn web traffic into paying customers? Do you have one? Pretty sure that was a resounding ‘No’. Like so many companies out there, I can only assume then that all your marketing, communications and PR programs have your plain, … [Read more...] about Top Ten Tips for Landing Page Success
Content marketing: The only marketing left
“Content marketing is the only marketing left.” This gem is from Seth Godin. Not sure who Seth is? His career is long and winding. He was a Direct Marketing guru at Yahoo, authored 17 books, founded Squidoo.com and is an inductee of the Direct Marketing Hall of Fame (don’t worry, it's real – we … [Read more...] about Content marketing: The only marketing left