One of the most important aspects of any marketing program is monitoring and evaluation. Careful monitoring of the implementation phase and ongoing evaluation of the efficacy of your overall marketing strategy are the only way to determine benchmarks for your marketing programs. Benchmarks that can … [Read more...] about Content Marketing Monitoring and Evaluation Tools
What will happen to content marketing in 2015? While I don’t have a crystal ball on hand, there are a few basic assumptions that can be made, based on the current industry trends (and on what some of content marketing’s top experts have said recently). … [Read more...] about Content Marketing in 2015
Developing an Effective Organisational Approach to Content Marketing Last week, I went along to How to Be An Effective Content Marketer, a seminar at which Todd Wheatland was one of the keynote speakers. Todd has recently joined one of the largest content marketing agencies in Asia Pacific, King … [Read more...] about Content Marketing as a Culture Shift
Tick tock. Tick tock. Is it time you joined the Content Revolution? Last week, I went along to How to Be An Effective Content Marketer, a seminar at which Ed Pank was one of the keynote speakers. A passionate brand champion, Pank has led the brand strategy for some of the world's leading brands: … [Read more...] about The Content Revolution
Just in case you missed out, last week we covered off what keyword research actually is, why keyword research is vitally important, and what affect the Hummingbird algorithm changes have had on keyword research. Now that we’re all on the same page, let’s jump straight into the essential steps … [Read more...] about Keyword Research Essentials – Part Two
While Google is regularly making algorithm changes, one constant remains in the content marketers arsenal of weapons: keyword research. While the keyword researching process might have changed over the years, the absolute necessity of conducting said keyword research is as constant as the … [Read more...] about Keyword Research Essentials – Part One
The secret to becoming a successful content marketer comes long before you sit down at your keyboard and start bashing out the blog posts. The secret is not an overnight, get-rich-quick, pyramid scheme scenario either. Becoming a successful content marketer takes time. It takes brainstorming. It … [Read more...] about Eight Habits of Successful Content Marketers
You are not alone. Like everyone else, you want to get your content marketing strategy off to a great start. You want an astonishing, awe-inspiring launch, with social media ‘likes’ and ‘shares’ by the thousands. You want to leave your competitors begging for mercy; desperately trying to cling to … [Read more...] about Four Steps to Creating a Content Marketing Strategy
