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Wordly

Wordly

Marketing Communications Agency in Melbourne

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Blogging

July 13, 2021 By Hannah Matchett

Why You Need to be Blogging Regularly

If you’re unfamiliar with blogging, the term probably invokes the image of Carrie Bradshaw prattling away behind her keyboard about the mundane events of her life. Since it’s birth in the early ‘90’s, blogging has found it hard to shake the outdated connotations attached to it. So, we’re making … [Read more...] about Why You Need to be Blogging Regularly

Filed Under: Blogging Tagged With: blogging, marketing, SEO

April 5, 2018 By Sally Wood

SEO Copywriting: What Is It and How to Do it Well

SEO (Search Engine Optimisation) copywriting is copywriting that is designed to rank well in search engines. Essentially, SEO copy is copy written with two audiences in mind. The first audience is the reader and the second is the Google Bot, or any other search engine crawler that ranks copy on the … [Read more...] about SEO Copywriting: What Is It and How to Do it Well

Filed Under: Blogging, Web, Writing Tagged With: blogging, content, content marketing, SEO, writing, writing tips

Top Tips for Proofreading

March 14, 2018 By Sally Wood

Top Tips for Proofreading

Every writer out there hates proofreading. It's probably the least enjoyable part of the job. Research is enlightening; you get to learn new things. Plotting and planning is quite enjoyable; you get to mould your newfound knowledge into an attractive little sculpture. And writing is fun because, … [Read more...] about Top Tips for Proofreading

Filed Under: Blogging, Writing Tagged With: blogging, editing, English language, writing, writing tips

March 7, 2018 By Sally Wood

What is a Verb?

A verb is a vital part of any sentence; in fact, it is impossible to craft a sentence without a verb. That's because verbs express action. Without a verb nothing happens—your sentence won't get off the ground. When people think of verbs they think of simple action verbs: to walk, to run, to swim, … [Read more...] about What is a Verb?

Filed Under: Blogging, Writing Tagged With: English language, words, writing, writing tips

February 14, 2018 By Sally Wood

Tools to Create Awesome Headlines

It's easy to see why online writers largely underrate the art of creating awesome headlines. So much effort has to be placed on researching content, keywords and target audience that writing the copy begins to seem like a mammoth task. Blog writers are often under pressure to pump out several … [Read more...] about Tools to Create Awesome Headlines

Filed Under: Blogging, Writing Tagged With: copy, words, writing, writing tips

metrics for measuring content marketing

February 3, 2015 By Sally Wood

Metrics for Measuring Content Marketing

Content marketing is all about connecting with your customers, encouraging them to engage with your brand, your products, your services. It has major benefits on a number of fronts; it can increase search engine rankings, social media engagement and help to build your profile as an industry … [Read more...] about Metrics for Measuring Content Marketing

Filed Under: Blogging, Content Marketing Tagged With: content marketing, content marketing evaluation, content marketing measuring, content marketing metrics

January 27, 2015 By Sally Wood

Content Marketing Monitoring and Evaluation Tools

One of the most important aspects of any marketing program is monitoring and evaluation. Careful monitoring of the implementation phase and ongoing evaluation of the efficacy of your overall marketing strategy are the only way to determine benchmarks for your marketing programs. Benchmarks that can … [Read more...] about Content Marketing Monitoring and Evaluation Tools

Filed Under: Blogging, Content Marketing Tagged With: content marketing, content marketing strategy, content marketing tools

water lily, grammar tips

May 3, 2014 By Sally Wood

Grammar Tips: The Most Commonly Misused Words (Part One)

Grammar geekery isn’t sexy. It isn’t sleek or smooth or prestigious. Hell, sometimes quasi-interesting is overstepping the mark when it comes to the realm of adverbs, pronouns and conjunctions. But, as someone who churns out copy for a living, let me tell you: grammar is but a teeny-tiny component … [Read more...] about Grammar Tips: The Most Commonly Misused Words (Part One)

Filed Under: Blogging, Writing Tagged With: grammar, grammar tips, misused words, words

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  • Efficiency Tips for Working from Home – How To Stay Productive
 

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  • Top Digital Marketing Lessons From The Wordly Team – Things We Wish We Knew Earlier
  • Is It Hard To Set Up A Website Yourself? What To Expect
  • How to Broaden Your Digital Marketing Content Offering
  • Is Email Marketing Still Relevant?

We acknowledge and respect the traditional custodians of the land, the Bunurong and Wurundjeri people. We acknowledge that creativity in Australia was born 60,000 years ago; the art, storytelling and creations of First Nations people are a source of wisdom and inspiration in our work. We acknowledge elders: who have come before us, are with us today, and who lead us into the future. 

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