Email marketing. It’s one of those digital buzzwords that’s been tossed about since the dawn of the desktop. Today, it’s basically a force of habit for many digital markers – pinging a glitzy sales pitch out to a ten-thousand strong database of potential clients. But do mass marketed emails still … [Read more...] about Is Email Marketing Still Relevant?
Ever caught yourself in the midst of a tedious task, desperately wishing you could fast-track it with the click of a button? Well, you probably can. Technology is the gift that keeps on giving when it comes to the digital marketing world, and boy has it come through with the goods this time … [Read more...] about The Top 8 Digital Marketing Apps You Need in Your Arsenal
Could you describe your key customer base down to their preferred coffee order? What if we told you this was the secret ingredient to cut-through marketing? Okay - we aren’t suggesting the key to a killer marketing plan is to undertake a mass stalking expedition. But there is value to be … [Read more...] about Beginner’s Guide to Creating a Marketing Persona
Communicating – it’s something that we’re all well-versed in. But, there’s a gaping chasm between inciting mindless yarning versus thought-out conversations. Ever been cornered on a night out by that mate who’s had one too many drinks and has made it their personal mission to rally you to … [Read more...] about The Ultimate Guide To Establishing a Corporate Communication Plan
Have you got an incredible product, service or story on your hands, but no idea how to share it with the masses? Ah, welcome to the wonderful world of Public Relations (PR). While you may have put in the hard yards prepping your next big product launch, it can quickly unravel if you’re unable to … [Read more...] about PR Like a Pro: Pitching Your Product
Email marketing can be a great means by which to engage with your clients and customers. It can help both existing and potential customers stay in contact with your business, and keep your brand top-of-mind. However, crafting a campaign that stands out from the crowd is becoming harder and … [Read more...] about How to Write a Company Newsletter That Builds Clients and Credibility
The spheres of marketing and storytelling are inextricably linked. Why? Because the two have the same goal – forming a connection that facilitates the sharing of a message. Storytelling is the most ancient form of mass connection. Ancient storytelling allowed messages, values and beliefs to be … [Read more...] about How to Create a Meaningful Marketing Story
Thanks to social media, professionals are given a chance to market themselves to a mass market that their predecessors would have killed for. 50 years ago a young marketer couldn't advertise themselves to the entire world just by signing up to LinkedIn or creating a Facebook profile. Instead, they … [Read more...] about How to Write a Professional Biography for LinkedIn, Twitter and Facebook