Seth Godin, the veritable David Ogilvy of the 21st century, was in Melbourne a couple of weeks ago, brought to our fair city by the gals over at Business Chicks. I’ve been an avid reader of Godin’s blog for some time now; part marketing expertise, part big-picture, societal commentary, it’s always … [Read more...] about Seth Godin: Are You Going to Matter?
Stories matter. Not just in marketing, but in real life. Think about your own life: last time you caught up with your best friend over a creamy latte, what did you do? Did you stare in silence into the foamy milk? Highly unlikely. Did you provide a polished run-down of the events of your life since … [Read more...] about Once Upon a Brand: Why Every Brand Should Tell Its Genesis Story
Before we start, we are very pleased to offer a free download, courtesy of Mr James Tuckerman himself. To get your mitts on the brilliant information contained within, all you need do is subscribe to our newsletter. Go on. You know you want to. Just in case you missed part one of our guide to … [Read more...] about The Game Changer: James Tuckerman’s Four Pillars (Part Two)
Before we start, we are very pleased to offer a free download, courtesy of Mr James Tuckerman himself. To get your mitts on the brilliant information contained within, all you need do is subscribe to our newsletter. Go on. You know you want to. Back to my story...Last week I toddled off to an … [Read more...] about The Game Changer: James Tuckerman’s Four Pillars (Part One)
