Content marketing is all about connecting with your customers, encouraging them to engage with your brand, your products, your services. It has major benefits on a number of fronts; it can increase search engine rankings, social media engagement and help to build your profile as an industry … [Read more...] about Metrics for Measuring Content Marketing
One of the most important aspects of any marketing program is monitoring and evaluation. Careful monitoring of the implementation phase and ongoing evaluation of the efficacy of your overall marketing strategy are the only way to determine benchmarks for your marketing programs. Benchmarks that can … [Read more...] about Content Marketing Monitoring and Evaluation Tools
What will happen to content marketing in 2015? While I don’t have a crystal ball on hand, there are a few basic assumptions that can be made, based on the current industry trends (and on what some of content marketing’s top experts have said recently). … [Read more...] about Content Marketing in 2015
I decided to use my Christmas break productively this year. Don’t get me wrong; I still had my fair share of sleep-ins and lazy days, enjoying the company of my brand new puppy, Freddie (see adorable photo above!). But, these relaxing, battery-recharging days were interspersed with Wordly odd jobs … [Read more...] about Web Design Trends for 2015
A New Year. A new beginning. January 1 holds all sorts of possibilities, opportunities to start anew, opportunities to wipe away the old and begin with a fresh slate. It seems I’m not alone in my rose-coloured-glasses view of New Year’s resolutions. Around 50% of Australians make a New Year's … [Read more...] about A New Year. A New Resolve. A History of New Year’s Resolutions.
Seth Godin, the veritable David Ogilvy of the 21st century, was in Melbourne a couple of weeks ago, brought to our fair city by the gals over at Business Chicks. I’ve been an avid reader of Godin’s blog for some time now; part marketing expertise, part big-picture, societal commentary, it’s always … [Read more...] about Seth Godin: Are You Going to Matter?
Anyone that knows me knows that I am a self-confessed history buff. I love nothing more than soaking up the tales of time gone by, losing myself in romantic notions of kings and knights and damsels in distress, immersing myself in the lives of the Medici family, Da Vinci, Leonardo, Botticelli. It … [Read more...] about 7 Lessons from David Ogilvy on Writing
Stories matter. Not just in marketing, but in real life. Think about your own life: last time you caught up with your best friend over a creamy latte, what did you do? Did you stare in silence into the foamy milk? Highly unlikely. Did you provide a polished run-down of the events of your life since … [Read more...] about Once Upon a Brand: Why Every Brand Should Tell Its Genesis Story