Stories matter. Not just in marketing, but in real life. Think about your own life: last time you caught up with your best friend over a creamy latte, what did you do? Did you stare in silence into the foamy milk? Highly unlikely. Did you provide a polished run-down of the events of your life
Tackling commercial life as a copywriter can be confronting, particularly if you are more comfortable with creative writing pursuits, with perfect pieces of prose penned just for you. There are a few invaluable pieces of advice that I have been lucky enough to come across during the last few months. Advice that has stood me
The whole concept of becoming a freelancer (whether in the field of writing, or software development, or graphic design) is appealing because of its broad, almost limitless, scope. Just this week, all in the same day, I have penned: the story of an illiterate Bangladeshi woman, educated by a global not-for-profit, who went on to
Writing Tips That Will Make You a Better Writer All of history’s great authors have struggled to produce pithy prose at one time or another. Publishing houses have rejected them. They’ve tried and failed, and then failed some more. They’ve suffered from writer’s block, and thought about throwing in the towel. Just like the rest of
Developing an Effective Organisational Approach to Content Marketing Last week, I went along to How to Be An Effective Content Marketer, a seminar at which Todd Wheatland was one of the keynote speakers. Todd has recently joined one of the largest content marketing agencies in Asia Pacific, King Content, as head of strategy. Prior to
Tick tock. Tick tock. Is it time you joined the Content Revolution? Last week, I went along to How to Be An Effective Content Marketer, a seminar at which Ed Pank was one of the keynote speakers. A passionate brand champion, Pank has led the brand strategy for some of the world’s leading brands: Sony,
For one reason or another, the topic for this week’s blog caused me great consternation. Before putting pen to paper (or fingertips to keyboard, as the case may be) I ummed and ahhed for much longer than necessary. Caught in the vice-like grip of indecision, I battled with myself. Should I really continue with my
Let’s jump straight in this week, and continue with our foray into the glue that holds the literary world together: grammar geekery! (In case you missed out, last week we covered off the common pitfalls of ‘which and that’, ‘affect and effect’, ‘whether and if’, ‘continual and continuous’ and ‘disinterested and uninterested’…fingers crossed you’re not
Grammar geekery isn’t sexy. It isn’t sleek or smooth or prestigious. Hell, sometimes quasi-interesting is overstepping the mark when it comes to the realm of adverbs, pronouns and conjunctions. But, as someone who churns out copy for a living, let me tell you: grammar is but a teeny-tiny component of a much larger picture. Sadly,
