It can be difficult to stay organised. Some days, I find it near impossible to keep the avalanche of emails at bay, let alone actually make a dent in any real work. So, whether it’s a writing project, a marketing campaign, or simply cataloguing client requests, project management (and general organisational skills) can be the difference between success and failure.
Writing is hard. Sometimes, writing is almost impossible. It can be frustrating and nerve-racking and downright scary. A solitary pursuit, writing often equates to long hours in front of a computer screen, pounding on the keys, critiquing and criticising yourself as you go. So, why not give yourself a head start? These days, there are
Content marketing is all about connecting with your customers, encouraging them to engage with your brand, your products, your services. It has major benefits on a number of fronts; it can increase search engine rankings, social media engagement and help to build your profile as an industry thought-leader. So, if you’re already putting in all
One of the most important aspects of any marketing program is monitoring and evaluation. Careful monitoring of the implementation phase and ongoing evaluation of the efficacy of your overall marketing strategy are the only way to determine benchmarks for your marketing programs. Benchmarks that can be used to improve your content marketing tactics, and deliver
What will happen to content marketing in 2015? While I don’t have a crystal ball on hand, there are a few basic assumptions that can be made, based on the current industry trends (and on what some of content marketing’s top experts have said recently).
I decided to use my Christmas break productively this year. Don’t get me wrong; I still had my fair share of sleep-ins and lazy days, enjoying the company of my brand new puppy, Freddie (see adorable photo above!). But, these relaxing, battery-recharging days were interspersed with Wordly odd jobs that have lingered on the to-do
A New Year. A new beginning. January 1 holds all sorts of possibilities, opportunities to start anew, opportunities to wipe away the old and begin with a fresh slate. It seems I’m not alone in my rose-coloured-glasses view of New Year’s resolutions. Around 50% of Australians make a New Year’s resolution. The problem is, of those
Seth Godin, the veritable David Ogilvy of the 21st century, was in Melbourne a couple of weeks ago, brought to our fair city by the gals over at Business Chicks. I’ve been an avid reader of Godin’s blog for some time now; part marketing expertise, part big-picture, societal commentary, it’s always much more thought provoking
Anyone that knows me knows that I am a self-confessed history buff. I love nothing more than soaking up the tales of time gone by, losing myself in romantic notions of kings and knights and damsels in distress, immersing myself in the lives of the Medici family, Da Vinci, Leonardo, Botticelli. It should come as
