The spheres of marketing and storytelling are inextricably linked. Why? Because the two have the same goal – forming a connection that facilitates the sharing of a message. Storytelling is the most ancient form of mass connection. Ancient storytelling allowed messages, values and beliefs to be passed from generation to generation – as in the
Every writer out there hates proofreading. It’s probably the least enjoyable part of the job. Research is enlightening; you get to learn new things. Plotting and planning is quite enjoyable; you get to mould your newfound knowledge into an attractive little sculpture. And writing is fun because, well, you’re a writer—you love it! Unfortunately, proofreading
A verb is a vital part of any sentence; in fact, it is impossible to craft a sentence without a verb. That’s because verbs express action. Without a verb nothing happens—your sentence won’t get off the ground. When people think of verbs they think of simple action verbs: to walk, to run, to swim, to
Thanks to social media, professionals are given a chance to market themselves to a mass market that their predecessors would have killed for. 50 years ago a young marketer couldn’t advertise themselves to the entire world just by signing up to LinkedIn or creating a Facebook profile. Instead, they had to rely on word of
The title of this article contains a bit of an untruth – every punctuation rule is an important one. Punctuation allows for the creation of clear, concise and compelling writing, which is the key to a successful piece of copy. Without punctuation, we couldn’t separate the independent from the subordinate, emphasise, exclaim, show possession or
It’s easy to see why online writers largely underrate the art of creating awesome headlines. So much effort has to be placed on researching content, keywords and target audience that writing the copy begins to seem like a mammoth task. Blog writers are often under pressure to pump out several blogs a day, so it’s
The growth in trends such as e-mail or IM communication throughout the workplace, as well as a growing preference for text-based client communication, means that everyone could benefit from brushing up on their business writing. Employees that studied finance, business, IT, science, engineering and other non-language based fields are now being forced to engage with
Content marketing can be time consuming. There is ideation, content creation, optimisation, amplification, tracking and monitoring. It is a cyclical process that can, and should, be improved upon time after time. Without the proper tools in place to help you handle all the steps in the content marketing process, it can be an uphill battle
At a certain point, just about every small to medium sized business will find the need to invest (either time or money) in CRM (Client or Customer Relationship Management) software. CRM software is a quick and easy way to manage, automate, and document all of your client interactions. The better you are able to manage
