Don’t be fooled by the hype. Content marketing is not a modern-day concept. Brands have been telling stories to retain existing, and attract new, clients for over a hundred years. In fact, content marketing has been around since 1895, when John Deere (one of the world’s largest manufacturers of … [Read more...] about A Very Brief History of Content Marketing
Content marketing: The only marketing left
“Content marketing is the only marketing left.” This gem is from Seth Godin. Not sure who Seth is? His career is long and winding. He was a Direct Marketing guru at Yahoo, authored 17 books, founded Squidoo.com and is an inductee of the Direct Marketing Hall of Fame (don’t worry, it's real – we … [Read more...] about Content marketing: The only marketing left