So, you know how to create SEO-optimised content, that will rank well in Google. You know how to measure it for hits, click-throughs and shares. But is your content actually readable? It seems like a simple question, but with so much focus on SEO, the more delicate art of creating readable content … [Read more...] about How to Make Your Copy & Content More Readable
SEO copywriting can be a bit of an intimidating prospect. Writing engaging, exciting and profitable content is difficult enough in and of itself, without adding the difficulty of SEO to the proposition. But, with the right information in hand, you can bring the two worlds together and begin infusing … [Read more...] about SEO Copywriting Tips
The world is full of copy. The world is also full of copywriters. They contribute to a $2.3 trillion dollar industry around the world. Unlike editorial or news writing, however, copywriting is all about targeting a reader and encouraging them to take action. That action can range from purchasing to … [Read more...] about What Does a Copywriter Do?
It's easy to see why online writers largely underrate the art of creating awesome headlines. So much effort has to be placed on researching content, keywords and target audience that writing the copy begins to seem like a mammoth task. Blog writers are often under pressure to pump out several … [Read more...] about Tools to Create Awesome Headlines
Last week I took a long, hard look at the top ten most insanely persuasive words in the English language. It was a cross between etymology and linguistics, for the purposes of marketing. For those of you that missed out, the list included: you, free, save, because, instantly, new, proven, … [Read more...] about The Most Boringly Overused Words and Phrases in the English Language
...AND WHY YOU SHOULD BE USING THEM Now for a change of pace. For the last few weeks I have focused on content marketing strategies, levering social media and blogging benefits for business. All these tactics have one key objective: monetising your audience. The tips and tricks contained within my … [Read more...] about The Ten Most Insanely Persuasive Words
The secret to becoming a successful content marketer comes long before you sit down at your keyboard and start bashing out the blog posts. The secret is not an overnight, get-rich-quick, pyramid scheme scenario either. Becoming a successful content marketer takes time. It takes brainstorming. It … [Read more...] about Eight Habits of Successful Content Marketers
You are not alone. Like everyone else, you want to get your content marketing strategy off to a great start. You want an astonishing, awe-inspiring launch, with social media ‘likes’ and ‘shares’ by the thousands. You want to leave your competitors begging for mercy; desperately trying to cling to … [Read more...] about Four Steps to Creating a Content Marketing Strategy