One of the most important aspects of any marketing program is monitoring and evaluation. Careful monitoring of the implementation phase and ongoing evaluation of the efficacy of your overall marketing strategy are the only way to determine benchmarks for your marketing programs. Benchmarks that can … [Read more...] about Content Marketing Monitoring and Evaluation Tools
The Content Revolution
Tick tock. Tick tock. Is it time you joined the Content Revolution? Last week, I went along to How to Be An Effective Content Marketer, a seminar at which Ed Pank was one of the keynote speakers. A passionate brand champion, Pank has led the brand strategy for some of the world's leading brands: … [Read more...] about The Content Revolution