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Wordly

Wordly

Marketing Communications Agency in Melbourne

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content marketing strategy

February 17, 2022 By Hannah Matchett

Top Digital Marketing Lessons From The Wordly Team – Things We Wish We Knew Earlier

The team at Wordly is definitely not perfect. In fact, over our 15 years in the industry, we’ve made our fair share of marketing mishaps. Rest assured you haven’t stumbled upon a corporate confessional of our biggest blunders. But we have been reflecting on the lessons learned over our years in … [Read more...] about Top Digital Marketing Lessons From The Wordly Team – Things We Wish We Knew Earlier

Filed Under: Content Marketing Tagged With: content, content marketing, content marketing strategy, marketing, writing, writing tips

September 17, 2021 By Hannah Matchett

How To Set SMART Digital Marketing Goals?

If we had a dollar for every time we heard the term ‘SMART goals’ flung about by an marketing strategist... we’d have enough money to trademark the bugger. In case you’ve had a bit of a brain fade, SMART is an acronym for goals that are specific, measurable, achievable, relevant and timely. Which … [Read more...] about How To Set SMART Digital Marketing Goals?

Filed Under: Content Marketing Tagged With: content marketing, content marketing strategy, marketing, social media marketing

September 10, 2021 By Hannah Matchett

A Beginner’s Guide to Keyword Research: Analysing Keywords

The backbone to a sensational SEO strategy is strong keyword research. And while research might be the last thing to get your blood pumping, you’ll be thanking yourself when Google repays you mightily. Last week we explored how to kick off the keyword hunt. This week, we’re going to analyse these … [Read more...] about A Beginner’s Guide to Keyword Research: Analysing Keywords

Filed Under: Content Marketing Tagged With: content marketing strategy, keyword research, SEO, strategy

September 3, 2021 By Hannah Matchett

A Beginner’s Guide to Keyword Research: Finding Keywords

Before you dive into Search Engine Optimisation (SEO), you’ll need a basis to build that strategy on, which is where keyword research enters. Thanks to some handy apps and a bit of creativity, keyword research can actually be quite a fun process. Or maybe our inner nerd is busting out again? … [Read more...] about A Beginner’s Guide to Keyword Research: Finding Keywords

Filed Under: Web Tagged With: content marketing, content marketing strategy, keyword, keyword research, SEO

July 30, 2021 By Hannah Matchett

Beginner’s Guide to Creating a Marketing Persona

Could you describe your key customer base down to their preferred coffee order? What if we told you this was the secret ingredient to cut-through marketing? Okay - we aren’t suggesting the key to a killer marketing plan is to undertake a mass stalking expedition.  But there is value to be … [Read more...] about Beginner’s Guide to Creating a Marketing Persona

Filed Under: Content Marketing, Marketing Tagged With: content marketing, content marketing strategy, marketing

May 10, 2018 By Sally Wood

How to Create a Content Marketing Strategy

You’ve probably heard a lot about content marketing strategies, but what are they and how do you go about creating one? The first part of that question is easy because the definition is in the name – it’s a strategy for your content marketing. The second part isn’t as easy, but here is a … [Read more...] about How to Create a Content Marketing Strategy

Filed Under: Content Marketing Tagged With: content, content marketing, content marketing strategy

April 19, 2018 By Sally Wood

How to Write a Company Newsletter That Builds Clients and Credibility

Email marketing can be a great means by which to engage with your clients and customers. It can help both existing and potential customers stay in contact with your business, and keep your brand top-of-mind. However, crafting a campaign that stands out from the crowd is becoming harder and … [Read more...] about How to Write a Company Newsletter That Builds Clients and Credibility

Filed Under: Content Marketing, Marketing Tagged With: content marketing, content marketing strategy, content marketing tools, conversion

content marketing tools

March 3, 2015 By Sally Wood

The Ultimate List of Content Marketing Tools

Content marketing can be time consuming. There is ideation, content creation, optimisation, amplification, tracking and monitoring. It is a cyclical process that can, and should, be improved upon time after time. Without the proper tools in place to help you handle all the steps in the content … [Read more...] about The Ultimate List of Content Marketing Tools

Filed Under: Content Marketing Tagged With: blogging, content marketing, content marketing strategy, content marketing tools

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  • Top Digital Marketing Lessons From The Wordly Team – Things We Wish We Knew Earlier
  • Is It Hard To Set Up A Website Yourself? What To Expect
  • How to Broaden Your Digital Marketing Content Offering
  • Is Email Marketing Still Relevant?
  • Efficiency Tips for Working from Home – How To Stay Productive
 

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  • Top Digital Marketing Lessons From The Wordly Team – Things We Wish We Knew Earlier
  • Is It Hard To Set Up A Website Yourself? What To Expect
  • How to Broaden Your Digital Marketing Content Offering
  • Is Email Marketing Still Relevant?

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