So, you’ve got your blog up and running. Easy on the eye, it works well and the navigation is just perfect. You’ve even managed to build up a band of loyal followers, regular readers who tune in every week and peruse your ramblings. But you’ve stagnated. You can’t seem to unlock the secret to really
Over the last few weeks, I have had an influx of commissions that revolve around all things CV, from cover letters and selection criteria to curriculum vitae content. Given this highly unusual state of affairs (have I missed a dramatic upturn in the job market?), I thought a few tips on composing content guaranteed to
Just in case you missed out, last week we covered off what keyword research actually is, why keyword research is vitally important, and what affect the Hummingbird algorithm changes have had on keyword research. Now that we’re all on the same page, let’s jump straight into the essential steps involved in undertaking keyword research. There
While Google is regularly making algorithm changes, one constant remains in the content marketers arsenal of weapons: keyword research. While the keyword researching process might have changed over the years, the absolute necessity of conducting said keyword research is as constant as the tides. Without further ado, let’s remove an arrow from our quiver and
Last week I took a long, hard look at the top ten most insanely persuasive words in the English language. It was a cross between etymology and linguistics, for the purposes of marketing. For those of you that missed out, the list included: you, free, save, because, instantly, new, proven, guarantee, easy and love. So,
…AND WHY YOU SHOULD BE USING THEM Now for a change of pace. For the last few weeks I have focused on content marketing strategies, levering social media and blogging benefits for business. All these tactics have one key objective: monetising your audience. The tips and tricks contained within my recent blog posts all have
Before we start, we are very pleased to offer a free download, courtesy of Mr James Tuckerman himself. To get your mitts on the brilliant information contained within, all you need do is subscribe to our newsletter. Go on. You know you want to. Just in case you missed part one of our guide to
Before we start, we are very pleased to offer a free download, courtesy of Mr James Tuckerman himself. To get your mitts on the brilliant information contained within, all you need do is subscribe to our newsletter. Go on. You know you want to. Back to my story…Last week I toddled off to an ‘industry event’.
The secret to becoming a successful content marketer comes long before you sit down at your keyboard and start bashing out the blog posts. The secret is not an overnight, get-rich-quick, pyramid scheme scenario either. Becoming a successful content marketer takes time. It takes brainstorming. It takes strategic planning. But the dividends can be enormous:
