Have you ever thought about how your written voice portrays your company? The right voice can take you from a jargon-riddled minefield of nonsense to a relatable and engaging channel of communication with your customers. I mean, why say you have ‘an uncompromising ambition to execute an … [Read more...] about How to Establish a Brand Voice
If you’re unfamiliar with blogging, the term probably invokes the image of Carrie Bradshaw prattling away behind her keyboard about the mundane events of her life. Since it’s birth in the early ‘90’s, blogging has found it hard to shake the outdated connotations attached to it. So, we’re making … [Read more...] about Why You Need to be Blogging Regularly
Could your social media posting be best described as a finger-crossed, willy-nilly firing of content into the online abyss? We get it, it’s a wild world out there full of the insta-afluent and social media icons. But what if we told you that their success is leveraged off a tool that you too have … [Read more...] about A Beginner’s Guide to Social Media Analytics
Communicating – it’s something that we’re all well-versed in. But, there’s a gaping chasm between inciting mindless yarning versus thought-out conversations. Ever been cornered on a night out by that mate who’s had one too many drinks and has made it their personal mission to rally you to … [Read more...] about The Ultimate Guide To Establishing a Corporate Communication Plan
No longer is it a hobby relegated to the brunch-snapping millennials – social media is now a crucial tool in the digital marketing arsenal. And here is why: social media opens an incomparable channel of connection between you and your customers. A company social profile allows your business to … [Read more...] about The Best Content For Each Social Media Platform
Have you got an incredible product, service or story on your hands, but no idea how to share it with the masses? Ah, welcome to the wonderful world of Public Relations (PR). While you may have put in the hard yards prepping your next big product launch, it can quickly unravel if you’re unable to … [Read more...] about PR Like a Pro: Pitching Your Product
SEO, SMO, CTA, SEM... IDK?! Crikey, it seems like there’s a new acronym popping up around every bend in the digital sphere. But by far the buzziest word on every digital marketer’s lips is ‘SEO’. Namely because it has the power to make or break your company’s online visibility. So, what is SEO? … [Read more...] about What is SEO?
We could start this off with a sub-par pun about a certain choc chip indulgence, but we like to credit ourselves with a little more class than that. Unfortunately, the cookie in question today is far less thrilling than its doughy counterpart. It does, however, play a pretty important role in … [Read more...] about What are Internet Cookies?