The growth in trends such as e-mail or IM communication throughout the workplace, as well as a growing preference for text-based client communication, means that everyone could benefit from brushing up on their business writing. Employees that studied finance, business, IT, science, engineering … [Read more...] about Business Writing Tips: Top 10 Ways to Improve Your Business Writing
Writing is hard. Sometimes, writing is almost impossible. It can be frustrating and nerve-racking and downright scary. A solitary pursuit, writing often equates to long hours in front of a computer screen, pounding on the keys, critiquing and criticising yourself as you go. So, why not give … [Read more...] about The Best Ever Tools for Writers
Anyone that knows me knows that I am a self-confessed history buff. I love nothing more than soaking up the tales of time gone by, losing myself in romantic notions of kings and knights and damsels in distress, immersing myself in the lives of the Medici family, Da Vinci, Leonardo, Botticelli. It … [Read more...] about 7 Lessons from David Ogilvy on Writing
Let’s jump straight in this week, and continue with our foray into the glue that holds the literary world together: grammar geekery! (In case you missed out, last week we covered off the common pitfalls of ‘which and that’, ‘affect and effect’, ‘whether and if’, ‘continual and continuous’ and … [Read more...] about Grammar Tips: The Most Commonly Misused Words (Part Two)
So, you’ve got your blog up and running. Easy on the eye, it works well and the navigation is just perfect. You’ve even managed to build up a band of loyal followers, regular readers who tune in every week and peruse your ramblings. But you’ve stagnated. You can’t seem to unlock the secret to … [Read more...] about The Seven Most Common Mistakes of Bloggers
The secret to becoming a successful content marketer comes long before you sit down at your keyboard and start bashing out the blog posts. The secret is not an overnight, get-rich-quick, pyramid scheme scenario either. Becoming a successful content marketer takes time. It takes brainstorming. It … [Read more...] about Eight Habits of Successful Content Marketers
You are not alone. Like everyone else, you want to get your content marketing strategy off to a great start. You want an astonishing, awe-inspiring launch, with social media ‘likes’ and ‘shares’ by the thousands. You want to leave your competitors begging for mercy; desperately trying to cling to … [Read more...] about Four Steps to Creating a Content Marketing Strategy
Don’t be fooled by the hype. Content marketing is not a modern-day concept. Brands have been telling stories to retain existing, and attract new, clients for over a hundred years. In fact, content marketing has been around since 1895, when John Deere (one of the world’s largest manufacturers of … [Read more...] about A Very Brief History of Content Marketing
