Have you ever thought about how your written voice portrays your company? The right voice can take you from a jargon-riddled minefield of nonsense to a relatable and engaging channel of communication with your customers. I mean, why say you have ‘an uncompromising ambition to execute an … [Read more...] about How to Establish a Brand Voice
Nailing the ever-evolving SEO copywriting best practice can be likened to navigating a minefield. One innocent misstep and you’ll watch your rankings plummet in an instant. It doesn’t help that Google seems to be constantly shifting the goal posts with their search algorithm. Practices that were … [Read more...] about The SEO Blacklist – What to Avoid in Your Online Copy
Tackling commercial life as a copywriter can be confronting, particularly if you are more comfortable with creative writing pursuits, with perfect pieces of prose penned just for you. There are a few invaluable pieces of advice that I have been lucky enough to come across during the last few … [Read more...] about Six Home Truths about Commercial Copywriting
