The spheres of marketing and storytelling are inextricably linked. Why? Because the two have the same goal – forming a connection that facilitates the sharing of a message. Storytelling is the most ancient form of mass connection. Ancient storytelling allowed messages, values and beliefs to be … [Read more...] about How to Create a Meaningful Marketing Story
Thanks to social media, professionals are given a chance to market themselves to a mass market that their predecessors would have killed for. 50 years ago a young marketer couldn't advertise themselves to the entire world just by signing up to LinkedIn or creating a Facebook profile. Instead, they … [Read more...] about How to Write a Professional Biography for LinkedIn, Twitter and Facebook
At a certain point, just about every small to medium sized business will find the need to invest (either time or money) in CRM (Client or Customer Relationship Management) software. CRM software is a quick and easy way to manage, automate, and document all of your client interactions. The better … [Read more...] about CRM Software Solutions to Help Grow Your Business
It can be difficult to stay organised. Some days, I find it near impossible to keep the avalanche of emails at bay, let alone actually make a dent in any real work. So, whether it’s a writing project, a marketing campaign, or simply cataloguing client requests, project management (and general … [Read more...] about Project Management Tools to Optimise Organisations
Seth Godin, the veritable David Ogilvy of the 21st century, was in Melbourne a couple of weeks ago, brought to our fair city by the gals over at Business Chicks. I’ve been an avid reader of Godin’s blog for some time now; part marketing expertise, part big-picture, societal commentary, it’s always … [Read more...] about Seth Godin: Are You Going to Matter?
Stories matter. Not just in marketing, but in real life. Think about your own life: last time you caught up with your best friend over a creamy latte, what did you do? Did you stare in silence into the foamy milk? Highly unlikely. Did you provide a polished run-down of the events of your life since … [Read more...] about Once Upon a Brand: Why Every Brand Should Tell Its Genesis Story
Before we start, we are very pleased to offer a free download, courtesy of Mr James Tuckerman himself. To get your mitts on the brilliant information contained within, all you need do is subscribe to our newsletter. Go on. You know you want to. Just in case you missed part one of our guide to … [Read more...] about The Game Changer: James Tuckerman’s Four Pillars (Part Two)
Before we start, we are very pleased to offer a free download, courtesy of Mr James Tuckerman himself. To get your mitts on the brilliant information contained within, all you need do is subscribe to our newsletter. Go on. You know you want to. Back to my story...Last week I toddled off to an … [Read more...] about The Game Changer: James Tuckerman’s Four Pillars (Part One)