The backbone to a sensational SEO strategy is strong keyword research. And while research might be the last thing to get your blood pumping, you’ll be thanking yourself when Google repays you mightily. Last week we explored how to kick off the keyword hunt. This week, we’re going to analyse these … [Read more...] about A Beginner’s Guide to Keyword Research: Analysing Keywords
A Beginner’s Guide to Keyword Research: Finding Keywords
Before you dive into Search Engine Optimisation (SEO), you’ll need a basis to build that strategy on, which is where keyword research enters. Thanks to some handy apps and a bit of creativity, keyword research can actually be quite a fun process. Or maybe our inner nerd is busting out again? … [Read more...] about A Beginner’s Guide to Keyword Research: Finding Keywords
Keyword Research Essentials – Part Two
Just in case you missed out, last week we covered off what keyword research actually is, why keyword research is vitally important, and what affect the Hummingbird algorithm changes have had on keyword research. Now that we’re all on the same page, let’s jump straight into the essential steps … [Read more...] about Keyword Research Essentials – Part Two
Keyword Research Essentials – Part One
While Google is regularly making algorithm changes, one constant remains in the content marketers arsenal of weapons: keyword research. While the keyword researching process might have changed over the years, the absolute necessity of conducting said keyword research is as constant as the … [Read more...] about Keyword Research Essentials – Part One