Every writer out there hates proofreading. It's probably the least enjoyable part of the job. Research is enlightening; you get to learn new things. Plotting and planning is quite enjoyable; you get to mould your newfound knowledge into an attractive little sculpture. And writing is fun because, … [Read more...] about Top Tips for Proofreading
What is a Verb?
A verb is a vital part of any sentence; in fact, it is impossible to craft a sentence without a verb. That's because verbs express action. Without a verb nothing happens—your sentence won't get off the ground. When people think of verbs they think of simple action verbs: to walk, to run, to swim, … [Read more...] about What is a Verb?
The Most Boringly Overused Words and Phrases in the English Language
Last week I took a long, hard look at the top ten most insanely persuasive words in the English language. It was a cross between etymology and linguistics, for the purposes of marketing. For those of you that missed out, the list included: you, free, save, because, instantly, new, proven, … [Read more...] about The Most Boringly Overused Words and Phrases in the English Language
The Ten Most Insanely Persuasive Words
...AND WHY YOU SHOULD BE USING THEM Now for a change of pace. For the last few weeks I have focused on content marketing strategies, levering social media and blogging benefits for business. All these tactics have one key objective: monetising your audience. The tips and tricks contained within my … [Read more...] about The Ten Most Insanely Persuasive Words