So, you know how to create SEO-optimised content, that will rank well in Google. You know how to measure it for hits, click-throughs and shares. But is your content actually readable? It seems like a simple question, but with so much focus on SEO, the more delicate art of creating readable content … [Read more...] about How to Make Your Copy & Content More Readable
You’ve probably heard a lot about content marketing strategies, but what are they and how do you go about creating one? The first part of that question is easy because the definition is in the name – it’s a strategy for your content marketing. The second part isn’t as easy, but here is a … [Read more...] about How to Create a Content Marketing Strategy
SEO copywriting can be a bit of an intimidating prospect. Writing engaging, exciting and profitable content is difficult enough in and of itself, without adding the difficulty of SEO to the proposition. But, with the right information in hand, you can bring the two worlds together and begin infusing … [Read more...] about SEO Copywriting Tips
SEO (Search Engine Optimisation) copywriting is copywriting that is designed to rank well in search engines. Essentially, SEO copy is copy written with two audiences in mind. The first audience is the reader and the second is the Google Bot, or any other search engine crawler that ranks copy on the … [Read more...] about SEO Copywriting: What Is It and How to Do it Well
Last week I took a long, hard look at the top ten most insanely persuasive words in the English language. It was a cross between etymology and linguistics, for the purposes of marketing. For those of you that missed out, the list included: you, free, save, because, instantly, new, proven, … [Read more...] about The Most Boringly Overused Words and Phrases in the English Language
...AND WHY YOU SHOULD BE USING THEM Now for a change of pace. For the last few weeks I have focused on content marketing strategies, levering social media and blogging benefits for business. All these tactics have one key objective: monetising your audience. The tips and tricks contained within my … [Read more...] about The Ten Most Insanely Persuasive Words
The secret to becoming a successful content marketer comes long before you sit down at your keyboard and start bashing out the blog posts. The secret is not an overnight, get-rich-quick, pyramid scheme scenario either. Becoming a successful content marketer takes time. It takes brainstorming. It … [Read more...] about Eight Habits of Successful Content Marketers
Just last week I set up a Twitter account for Wordly (you can follow me @wordlyau). While I had dabbled in Twittering for personal purposes previously, it had never been a favorite pastime of mine. However, given that Twitter has been used to lead entire revolutions in the Middle East, I figured … [Read more...] about Leverage Twitter to Grow Your Business in 10 Easy Steps
