It’s no secret that it takes a small army of techniques to finesse the art of SEO. Google uses over 200 ranking factors in its algorithm, but it’s a little cagey when it comes to revealing them. We at Wordly have spent years in the depths of the deep web – coding, copywriting and optimising our … [Read more...] about SEO Secrets – Unique Tips to Ramp Up Your SEO
Ever caught yourself in the midst of a tedious task, desperately wishing you could fast-track it with the click of a button? Well, you probably can. Technology is the gift that keeps on giving when it comes to the digital marketing world, and boy has it come through with the goods this time … [Read more...] about The Top 8 Digital Marketing Apps You Need in Your Arsenal
Did you know the optimal posting frequency to keep your company relevant on social media is between 3 – 7 times per week. Multiply that by each platform and the time required to create a scintillating post, and you’ve got a full time job on your hands. And quite frankly, who’s got the time to be … [Read more...] about How to Use Scheduling Apps to Up Your Social Media Game
So, you know how to create SEO-optimised content, that will rank well in Google. You know how to measure it for hits, click-throughs and shares. But is your content actually readable? It seems like a simple question, but with so much focus on SEO, the more delicate art of creating readable content … [Read more...] about How to Make Your Copy & Content More Readable
You’ve probably heard a lot about content marketing strategies, but what are they and how do you go about creating one? The first part of that question is easy because the definition is in the name – it’s a strategy for your content marketing. The second part isn’t as easy, but here is a … [Read more...] about How to Create a Content Marketing Strategy
SEO copywriting can be a bit of an intimidating prospect. Writing engaging, exciting and profitable content is difficult enough in and of itself, without adding the difficulty of SEO to the proposition. But, with the right information in hand, you can bring the two worlds together and begin infusing … [Read more...] about SEO Copywriting Tips
SEO (Search Engine Optimisation) copywriting is copywriting that is designed to rank well in search engines. Essentially, SEO copy is copy written with two audiences in mind. The first audience is the reader and the second is the Google Bot, or any other search engine crawler that ranks copy on the … [Read more...] about SEO Copywriting: What Is It and How to Do it Well
Last week I took a long, hard look at the top ten most insanely persuasive words in the English language. It was a cross between etymology and linguistics, for the purposes of marketing. For those of you that missed out, the list included: you, free, save, because, instantly, new, proven, … [Read more...] about The Most Boringly Overused Words and Phrases in the English Language
