Just last week I set up a Twitter account for Wordly (you can follow me @wordlyau). While I had dabbled in Twittering for personal purposes previously, it had never been a favorite pastime of mine. However, given that Twitter has been used to lead entire revolutions in the Middle East, I figured that it could
You are not alone. Like everyone else, you want to get your content marketing strategy off to a great start. You want an astonishing, awe-inspiring launch, with social media ‘likes’ and ‘shares’ by the thousands. You want to leave your competitors begging for mercy; desperately trying to cling to whatever market share you haven’t managed
Don’t be fooled by the hype. Content marketing is not a modern-day concept. Brands have been telling stories to retain existing, and attract new, clients for over a hundred years. In fact, content marketing has been around since 1895, when John Deere (one of the world’s largest manufacturers of agricultural machinery) first published their customer
Be honest. Do you have a series of effective website landing pages that turn web traffic into paying customers? Do you have one? Pretty sure that was a resounding ‘No’. Like so many companies out there, I can only assume then that all your marketing, communications and PR programs have your plain, old website homepage
Get ready. I’m about to blow your mind with some outrageous blogging stats. By the time I’m through, the blogging benefits for business will be obvious! * Companies with blogs enjoy 55% more website traffic. * Companies with blogs enjoy 97% more inbound links * Companies with blogs enjoy 434% more indexed pages. * 81% of
Three blog posts in three months. Not a particularly impressive strike rate, especially considering I’m supposed to be a professional writer. My excuse isn’t exactly creative, or even very sound: I simply haven’t had the time. Establishing a reputable, successful small business while still working full-time is, well, time-consuming. Between work, and client work, and
“Content marketing is the only marketing left.” This gem is from Seth Godin. Not sure who Seth is? His career is long and winding. He was a Direct Marketing guru at Yahoo, authored 17 books, founded Squidoo.com and is an inductee of the Direct Marketing Hall of Fame (don’t worry, it’s real – we checked).
In searching for inspiration for my debut blog post, Google informed me that before I started writing, I had to come up with a clearly defined subject. Apparently, just documenting my mad ravings is not enough to satisfy an audience. So, I thought I’d start at the beginning (always a very good place to start),
