The secret to becoming a successful content marketer comes long before you sit down at your keyboard and start bashing out the blog posts. The secret is not an overnight, get-rich-quick, pyramid scheme scenario either. Becoming a successful content marketer takes time. It takes brainstorming. It … [Read more...] about Eight Habits of Successful Content Marketers
Just last week I set up a Twitter account for Wordly (you can follow me @wordlyau). While I had dabbled in Twittering for personal purposes previously, it had never been a favorite pastime of mine. However, given that Twitter has been used to lead entire revolutions in the Middle East, I figured … [Read more...] about Leverage Twitter to Grow Your Business in 10 Easy Steps
You are not alone. Like everyone else, you want to get your content marketing strategy off to a great start. You want an astonishing, awe-inspiring launch, with social media ‘likes’ and ‘shares’ by the thousands. You want to leave your competitors begging for mercy; desperately trying to cling to … [Read more...] about Four Steps to Creating a Content Marketing Strategy
Don’t be fooled by the hype. Content marketing is not a modern-day concept. Brands have been telling stories to retain existing, and attract new, clients for over a hundred years. In fact, content marketing has been around since 1895, when John Deere (one of the world’s largest manufacturers of … [Read more...] about A Very Brief History of Content Marketing
“Content marketing is the only marketing left.” This gem is from Seth Godin. Not sure who Seth is? His career is long and winding. He was a Direct Marketing guru at Yahoo, authored 17 books, founded Squidoo.com and is an inductee of the Direct Marketing Hall of Fame (don’t worry, it's real – we … [Read more...] about Content marketing: The only marketing left
