Wordly turns big ideas into practical plans
We take research, data, insights and big ideas and turn them into powerful, actionable marketing programs and content plans to help you achieve your organisational goals.
Because successful brands are built on strategy.
Want your marketing to attract, convert and retain clients? You need strategy.
Want your team on the same page, working towards the same goals? You need strategy.
Want to save time and money spent on failed experiments and tactics that don’t work? You guessed it. You need strategy.
At Wordly we care about creating work that works.
That’s why we start here.
Brand Strategy
With guided inquiry, market research, competitor analysis and data gathering we’ll work with your team to get to the core of your brand.
Together we’ll define what your business is here to do, what makes it unique and who it’s here to serve.
So we can create smart strategies to effectively connect with your audience. And craft an image in the marketplace that is undeniably, recognisably you.
Brand strategy includes—
- Brand purpose— what your business is here to do including vision, mission, values, goals and objectives
- Brand identity— how your business is perceived, it’s voice, personality and characteristics
- Market position— how your business measures up to peers and competitors in the marketplace
- Unique selling position— what sets your business apart
- Audience— who you serve and the value your business delivers to them
- Products, services and pricing— how your business serves clients
- Tagline and key messaging— the core of your business, expressed in words
- Brand guidelines— to make sure you and your team can consistently communicate your brand across all channels
Get in touch to kick off your brand strategy
Marketing Strategy
Let’s create a game plan to reach your audience and convert them to devoted customers and loyal fans.
Our experienced marketing strategists will define your objectives, discover innovative ideas and work with your team to build a highly effective and practical plan to meet your goals.
Marketing strategy includes—
- Marketing goals and objectives— what we need your marketing actions to achieve
- Customer segmentation, targeting and recommended marketing channels— who your customers are, where they spend their time and how to reach them
- Core messaging and content pillars— what your business talks about, the core ideas that provide the foundation of your marketing messages
- Marketing plans and calendars— where, how often and when you market your business and share your messages
- Key roles, responsibilities and governance— who in your business is responsible for delivering your messages
- Measurement and reporting— how you will measure the effectiveness of your marketing
Our team will also conduct an audit to uncover what your business is doing now and provide insights on what’s working and what’s not (includes website data, social media analytics, paid ads, printed collateral and more).
Contact us to get started with your marketing plan
Custom Strategic Support
We’re a flexible lot at Wordly, if you have a project that is a little bit different that you would like to bring to life – we’d love to hear about it.
Here are some things we could work on:
- Marketing and Communications
- Social Media Content
- Content Creation
- Graphics in Canva
- Speeches
- Website Audits
- Training your team in SEO and Socials
Contact us to get started with your strategic support