Thanks to social media, professionals are given a chance to market themselves to a mass market that their predecessors would have killed for. 50 years ago a young marketer couldn't advertise themselves to the entire world just by signing up to LinkedIn or creating a Facebook profile. Instead, they … [Read more...] about How to Write a Professional Biography for LinkedIn, Twitter and Facebook
A New Year. A new beginning. January 1 holds all sorts of possibilities, opportunities to start anew, opportunities to wipe away the old and begin with a fresh slate. It seems I’m not alone in my rose-coloured-glasses view of New Year’s resolutions. Around 50% of Australians make a New Year's … [Read more...] about A New Year. A New Resolve. A History of New Year’s Resolutions.
In searching for inspiration for my debut blog post, Google informed me that before I started writing, I had to come up with a clearly defined subject. Apparently, just documenting my mad ravings is not enough to satisfy an audience. So, I thought I’d start at the beginning (always a very good place … [Read more...] about The Beginning: both terrifying and amazing