Writing a business case can feel a bit dirty, especially if the case is about your own service or product. If you've created something of your own, you probably did it because you felt an inherent need to do so. There was a gap in the market that needed to be filled, and you filled it. In a sense, … [Read more...] about How to Write a Business Case That Doesn’t Sound Like A Complete Sales Pitch
So, you know how to create SEO-optimised content, that will rank well in Google. You know how to measure it for hits, click-throughs and shares. But is your content actually readable? It seems like a simple question, but with so much focus on SEO, the more delicate art of creating readable content … [Read more...] about How to Make Your Copy & Content More Readable
Content marketing is all around us. In fact, some of the buzzier forms of marketing, like social media marketing, SEO, video marketing and viral marketing are all forms of content marketing. In essence, the content comes first, and the marketing comes second because content marketing is the act of … [Read more...] about What is Content Marketing?
You’ve probably heard a lot about content marketing strategies, but what are they and how do you go about creating one? The first part of that question is easy because the definition is in the name – it’s a strategy for your content marketing. The second part isn’t as easy, but here is a … [Read more...] about How to Create a Content Marketing Strategy
SEO copywriting can be a bit of an intimidating prospect. Writing engaging, exciting and profitable content is difficult enough in and of itself, without adding the difficulty of SEO to the proposition. But, with the right information in hand, you can bring the two worlds together and begin infusing … [Read more...] about SEO Copywriting Tips
To a writer, the terms ‘proofreading’ and ‘editing’ are two vastly different concepts. To anyone else, the two words can, and often are, be used interchangeably. While the two do cross over from time to time, when used in their proper context, they play two different roles in writing. When a … [Read more...] about Editing vs Proofreading – What’s the Difference?
Email marketing can be a great means by which to engage with your clients and customers. It can help both existing and potential customers stay in contact with your business, and keep your brand top-of-mind. However, crafting a campaign that stands out from the crowd is becoming harder and … [Read more...] about How to Write a Company Newsletter That Builds Clients and Credibility
The world is full of copy. The world is also full of copywriters. They contribute to a $2.3 trillion dollar industry around the world. Unlike editorial or news writing, however, copywriting is all about targeting a reader and encouraging them to take action. That action can range from purchasing to … [Read more...] about What Does a Copywriter Do?