Content marketing is all about connecting with your customers, encouraging them to engage with your brand, your products, your services. It has major benefits on a number of fronts; it can increase search engine rankings, social media engagement and help to build your profile as an industry thought-leader.
So, if you’re already putting in all the effort to create unique, engaging content, then why not measure its success? Why not work out how you can improve upon it in the future? There are a few common metrics for measuring content marketing that everyone can use.