Ever caught yourself in the midst of a tedious task, desperately wishing you could fast-track it with the click of a button? Well, you probably can. Technology is the gift that keeps on giving when it comes to the digital marketing world, and boy has it come through with the goods this time … [Read more...] about The Top 8 Digital Marketing Apps You Need in Your Arsenal
How To Set SMART Digital Marketing Goals?
If we had a dollar for every time we heard the term ‘SMART goals’ flung about by an marketing strategist... we’d have enough money to trademark the bugger. In case you’ve had a bit of a brain fade, SMART is an acronym for goals that are specific, measurable, achievable, relevant and timely. Which … [Read more...] about How To Set SMART Digital Marketing Goals?
How to Use Scheduling Apps to Up Your Social Media Game
Did you know the optimal posting frequency to keep your company relevant on social media is between 3 – 7 times per week. Multiply that by each platform and the time required to create a scintillating post, and you’ve got a full time job on your hands. And quite frankly, who’s got the time to be … [Read more...] about How to Use Scheduling Apps to Up Your Social Media Game
A Beginner’s Guide to Social Media Analytics
Could your social media posting be best described as a finger-crossed, willy-nilly firing of content into the online abyss? We get it, it’s a wild world out there full of the insta-afluent and social media icons. But what if we told you that their success is leveraged off a tool that you too have … [Read more...] about A Beginner’s Guide to Social Media Analytics
The Best Content For Each Social Media Platform
No longer is it a hobby relegated to the brunch-snapping millennials – social media is now a crucial tool in the digital marketing arsenal. And here is why: social media opens an incomparable channel of connection between you and your customers. A company social profile allows your business to … [Read more...] about The Best Content For Each Social Media Platform
Social Media Trends to Watch in 2021
After the chaos of a year spent confined to our homes and cut-off from physical socialisation – what has 2020 done for the way we’re set to interact in 2021? Lockdowns, working from home and restrictions saw a shift in the way we develop and maintain our connections. While we may finally be emerging … [Read more...] about Social Media Trends to Watch in 2021
How to Write a Professional Biography for LinkedIn, Twitter and Facebook
Thanks to social media, professionals are given a chance to market themselves to a mass market that their predecessors would have killed for. 50 years ago a young marketer couldn't advertise themselves to the entire world just by signing up to LinkedIn or creating a Facebook profile. Instead, they … [Read more...] about How to Write a Professional Biography for LinkedIn, Twitter and Facebook
Content Marketing in 2015
What will happen to content marketing in 2015? While I don’t have a crystal ball on hand, there are a few basic assumptions that can be made, based on the current industry trends (and on what some of content marketing’s top experts have said recently). … [Read more...] about Content Marketing in 2015