Seth Godin, the veritable David Ogilvy of the 21st century, was in Melbourne a couple of weeks ago, brought to our fair city by the gals over at Business Chicks. I’ve been an avid reader of Godin’s blog for some time now; part marketing expertise, part big-picture, societal commentary, it’s always much more thought provoking with one’s morning coffee than the Today Show.
For instance, take this little gem from Godin’s most recent post: “And when ‘everyone’ isn’t part of the picture any more, when the long tail is truly the only tail, plenty of people stop trying. They stop reading difficult books or watching less-than-thrilling video, and they don’t push themselves to do the hard stuff, because, really, why bother? Society without a cultural, intellectual core feels awfully different than the society that we’re walking away from.”
Today, I’ve got a little wrap-up of his presentation coming your way.