Have you ever thought about how your written voice portrays your company? The right voice can take you from a jargon-riddled minefield of nonsense to a relatable and engaging channel of communication with your customers. I mean, why say you have ‘an uncompromising ambition to execute an … [Read more...] about How to Establish a Brand Voice
Once Upon a Brand: Why Every Brand Should Tell Its Genesis Story
Stories matter. Not just in marketing, but in real life. Think about your own life: last time you caught up with your best friend over a creamy latte, what did you do? Did you stare in silence into the foamy milk? Highly unlikely. Did you provide a polished run-down of the events of your life since … [Read more...] about Once Upon a Brand: Why Every Brand Should Tell Its Genesis Story