The secret to becoming a successful content marketer comes long before you sit down at your keyboard and start bashing out the blog posts. The secret is not an overnight, get-rich-quick, pyramid scheme scenario either. Becoming a successful content marketer takes time. It takes brainstorming. It … [Read more...] about Eight Habits of Successful Content Marketers
Leverage Twitter to Grow Your Business in 10 Easy Steps
Just last week I set up a Twitter account for Wordly (you can follow me @wordlyau). While I had dabbled in Twittering for personal purposes previously, it had never been a favorite pastime of mine. However, given that Twitter has been used to lead entire revolutions in the Middle East, I figured … [Read more...] about Leverage Twitter to Grow Your Business in 10 Easy Steps
Four Steps to Creating a Content Marketing Strategy
You are not alone. Like everyone else, you want to get your content marketing strategy off to a great start. You want an astonishing, awe-inspiring launch, with social media ‘likes’ and ‘shares’ by the thousands. You want to leave your competitors begging for mercy; desperately trying to cling to … [Read more...] about Four Steps to Creating a Content Marketing Strategy
A Very Brief History of Content Marketing
Don’t be fooled by the hype. Content marketing is not a modern-day concept. Brands have been telling stories to retain existing, and attract new, clients for over a hundred years. In fact, content marketing has been around since 1895, when John Deere (one of the world’s largest manufacturers of … [Read more...] about A Very Brief History of Content Marketing
Content marketing: The only marketing left
“Content marketing is the only marketing left.” This gem is from Seth Godin. Not sure who Seth is? His career is long and winding. He was a Direct Marketing guru at Yahoo, authored 17 books, founded Squidoo.com and is an inductee of the Direct Marketing Hall of Fame (don’t worry, it's real – we … [Read more...] about Content marketing: The only marketing left