Every writer out there hates proofreading. It's probably the least enjoyable part of the job. Research is enlightening; you get to learn new things. Plotting and planning is quite enjoyable; you get to mould your newfound knowledge into an attractive little sculpture. And writing is fun because, … [Read more...] about Top Tips for Proofreading
The title of this article contains a bit of an untruth – every punctuation rule is an important one. Punctuation allows for the creation of clear, concise and compelling writing, which is the key to a successful piece of copy. Without punctuation, we couldn’t separate the independent from the … [Read more...] about The Most Important Punctuation Rules
Content marketing can be time consuming. There is ideation, content creation, optimisation, amplification, tracking and monitoring. It is a cyclical process that can, and should, be improved upon time after time. Without the proper tools in place to help you handle all the steps in the content … [Read more...] about The Ultimate List of Content Marketing Tools
A New Year. A new beginning. January 1 holds all sorts of possibilities, opportunities to start anew, opportunities to wipe away the old and begin with a fresh slate. It seems I’m not alone in my rose-coloured-glasses view of New Year’s resolutions. Around 50% of Australians make a New Year's … [Read more...] about A New Year. A New Resolve. A History of New Year’s Resolutions.
Let’s jump straight in this week, and continue with our foray into the glue that holds the literary world together: grammar geekery! (In case you missed out, last week we covered off the common pitfalls of ‘which and that’, ‘affect and effect’, ‘whether and if’, ‘continual and continuous’ and … [Read more...] about Grammar Tips: The Most Commonly Misused Words (Part Two)