Don’t be fooled by the hype. Content marketing is not a modern-day concept. Brands have been telling stories to retain existing, and attract new, clients for over a hundred years.
In fact, content marketing has been around since 1895, when John Deere (one of the world’s largest manufacturers of agricultural machinery) first published their customer magazine The Furrow. The mag is now available in over 40 countries and is published in 12 languages.