Anyone that knows me knows that I am a self-confessed history buff. I love nothing more than soaking up the tales of time gone by, losing myself in romantic notions of kings and knights and damsels in distress, immersing myself in the lives of the Medici family, Da Vinci, Leonardo, Botticelli.
It should come as no surprise then that I am equally as enthralled by the history of my chosen profession. So, I thought it quite fitting to delve into the life of the Father of Advertising, David Ogilvy. He was responsible for some of the most successful and famous campaigns of all times. His approach to advertising, focused on the ‘soft sell’ without interrupting or insulting the intelligence of his audience, was light years ahead of its time; arguably the pre-cursor to today’s content marketing evolution. It is no wonder that we can learn valuable lessons from his campaigns, copywriting, branding, and broad approach to marketing.