The title of this article contains a bit of an untruth – every punctuation rule is an important one. Punctuation allows for the creation of clear, concise and compelling writing, which is the key to a successful piece of copy. Without punctuation, we couldn’t separate the independent from the subordinate, emphasise, exclaim, show possession or […]
The title of this article contains a bit of an untruth – every punctuation rule is an important one. Punctuation allows for the creation of clear, concise and compelling writing, which is the key to a successful piece of copy. Without punctuation, we couldn’t separate the independent from the … [Read more...] about The Most Important Punctuation Rules
It's easy to see why online writers largely underrate the art of creating awesome headlines. So much effort has to be placed on researching content, keywords and target audience that writing the copy begins to seem like a mammoth task. Blog writers are often under pressure to pump out several … [Read more...] about Tools to Create Awesome Headlines
The growth in trends such as e-mail or IM communication throughout the workplace, as well as a growing preference for text-based client communication, means that everyone could benefit from brushing up on their business writing. Employees that studied finance, business, IT, science, engineering … [Read more...] about Business Writing Tips: Top 10 Ways to Improve Your Business Writing
Content marketing can be time consuming. There is ideation, content creation, optimisation, amplification, tracking and monitoring. It is a cyclical process that can, and should, be improved upon time after time. Without the proper tools in place to help you handle all the steps in the content … [Read more...] about The Ultimate List of Content Marketing Tools
At a certain point, just about every small to medium sized business will find the need to invest (either time or money) in CRM (Client or Customer Relationship Management) software. CRM software is a quick and easy way to manage, automate, and document all of your client interactions. The better … [Read more...] about CRM Software Solutions to Help Grow Your Business
It can be difficult to stay organised. Some days, I find it near impossible to keep the avalanche of emails at bay, let alone actually make a dent in any real work. So, whether it’s a writing project, a marketing campaign, or simply cataloguing client requests, project management (and general … [Read more...] about Project Management Tools to Optimise Organisations
Writing is hard. Sometimes, writing is almost impossible. It can be frustrating and nerve-racking and downright scary. A solitary pursuit, writing often equates to long hours in front of a computer screen, pounding on the keys, critiquing and criticising yourself as you go. So, why not give … [Read more...] about The Best Ever Tools for Writers
Content marketing is all about connecting with your customers, encouraging them to engage with your brand, your products, your services. It has major benefits on a number of fronts; it can increase search engine rankings, social media engagement and help to build your profile as an industry … [Read more...] about Metrics for Measuring Content Marketing
